Print not only pays off--it pays back to the environment.
According to a study released by International Paper when you use paper, you are making a contribution to the environment by keeping the forests growing and responsibly managed. Here are more interesting facts from I.P.'s study;
1. Roughly 600 million trees are planted every year by the paper and forest products industry, surpassing the amount harvested.
2. Improved forest management, regeneration of forest areas and selective tree harvesting have resulted in a net uptake (sequestration) of carbon from 1990 to 2005. This is because older, unmanaged forests lose their ability to sequester carbon.
3. Many climate experts believe that the responsible management of forests offers one of the least expensive and best ways to fight against climate change.
4. The paper and forest products industry is one of the largest users of low-carbon energy in the world. Nearly 60% of the energy used to make paper in the U.S. comes from carbon-neutral renewable resources and is produced on site at mills.
5. Nearly 60% of all paper in the U.S. is recycled. In comparison, less that 20% of U.S. electronic devices are recycled.
6. Of the wood extracted from the world's forests, 53% is used for energy production, 28% is used by lumber mills and only 11% is used directly by the paper industry.

Mobile Marketing is here to stay. Here are some interesting facts from the Mobile Marketing Association;
1. There are 45 million smart phone users in the U.S. right now.
2. In the first quarter of 2010, 20% of all cell phone users will be using smart phones.
3. By the end of 2011,more that 50% of cell phone users will be using smart phones.
4. Smart phone users use their phone to email and access the Internet.
5. Mobile has the broadest reach. Mobile has 4.8 billion users versus 1.7 billion users on the Internet.
6. There will be 5 billion mobile phone users in 2010---the world population is 6.8 billion.
7. There are almost 5 times more mobile devices than computers.
8. Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97%final open rate. Email does not come close to that.
Call me at 303-320-4855 so we can visit about this new marketing frontier.

Is it worth Printing?
International Paper has released a study which shows that print pays off. Their statistics show the following;
1.Campaigns combining direct mail and internet yield up to an additional 25% response rate.
2.Nearly 80% of households either read or scan advertising mail sent to their household.
3.Direct mail gives advertisers a 13 to 1 return on their investment.
4.Nearly 80% of internet users surveyed said they were directly influenced to purchase an item or service because of a direct mail piece.
5.Brand recall is substantially higher using print versus on-screen. On-screen information is 20 to 30% more difficult to read.
Call me at 303-320-4855 to learn more about ROI on direct mail advertising.

QR Codes;Reaching Customers through Mobile Marketing
A QR Code is the newest technology to help businesses link the physical world to the cyber world and market their product and services. Using Smartphone technology, people can scan a special QR (Quick Response) code and have their telephone connect to a web address, download a Mp3 file, dial a telephone number or prompt the email client with a sender address almost instantaneous.
Mobile marketing is changing the way consumer marketing occurs. Instead of a campaign-based approach, it creates a dialogue where consumers are willing to share information and companies are able to make use of that information in a more valuable way.
Mobile marketing has the ability to send the right message to the right person at the right time and so trigger a better response rate.
What makes mobile marketing with QR codes different is that it is permission-based. Unlike other forms of mass marketing, consumers need to give their permission before being marketed to. It is also targeted and live. Responses can be processed to give real-time visibility of reaction to specific offers.
We recommend our customers start using QR codes now. Because they are new, companies using the QR codes will have a competitive advantage as mobile marketing grows. Younger, upscale consumers are already discovering mobile marketing and you don't want to be left behind.
If you would like a demonstration on how mobile marketing can work for your company, give us a call at 303-320-4855. We can show you how you can combine printing and the Internet into a low cost solution to help you increase your sales.

As a general guideline, we recommend incorporating color into almost any printing project. Use of color improves reader comprehension, calls attention to important information, and improves the overall appearance of your document.
A common way to use PMS color is to combine it with black ink as an accent. The color draws the reader's eye and emphasizes the information printed in color. Or, if used for headlines or subheads in text, the color enhances the document's organizational structure by creating easily discerned text segments.

What is a PMS Color?

PMS is an acronym for Pantone Matching System™, an industry standard for identifying and matching colors. The Pantone Matching System™ was created by Lawrence Herbert in 1963 to solve problems associated with producing accurate color matches in printing and graphic arts.
The Pantone Matching System™ begins with a base of 14 colors(two yellows, orange, four reds, purple, four blues, green and black), then creates more than 1,000 colors based on combinations of the base in a process similar to the way paint stores mix paint. Each color is numbered for easy reference and a color swatch and ink formula is printed in PMS guides--the fan format books we use to help you select colors for your printing projects.
WE have several PMS guides for our customer service representatives and press operators to use. In addition, we replace our books approximately once a year to ensure that color swatches have nt changed due to fading or exposure to light.

PMS; The colors of one, two and three color printing.
PMS stands for Pantone Matching System, a system used by printers around the world to select, specify, match and control ink colors.
The Pantone Matching system formula guide is a book of printing ink formulas and samples on coated, uncoated and matte coated stock in a fan format. The PMS book is what we use when helping you select color for your project.
Whereas cyan,magenta and yellow are combined in various percentages to produce a specific dolor a PMS or spot color ink is one single hue. In addition, the inks used for spot color are opaque rather than translucent and so do not allow white light to pass through.