Merry Christmas!

Merry Christmas! May you have a Blessed and Joyful Holiday From all of us at BC Print and Web

Manage Your 2013 Inventory

Actively managing your inventory of business stationery and forms is a great way to avoid the stress of last minute ordering and to stay within your printing budget. • Estimate a 3-6 months supply. We recommend you order enough to last between three and six months. More than a six-month supply could mean that you are tying up money in inventory and, in some cases, running the risk that the printed piece may become obsolete. Less than a three-month supply and you are foregoing cost savings that result from a longer print run. An easy way to estimate is to ask yourself how many of this item you use in a specific interval (per day, per week, per month). • When you order an item, ask to have it included in our reorder reminder system. We’ll check your order history, predict when you might be running low, and notify you when it is time to reorder. • When reordering, ask us to price additional quantities. Our computerized estimating and pricing system makes it easy to recall a job from history and to produce a current quotation using multiple quantities. Then you can evaluate the tradeoff between storing an item and the cost savings of a longer print run. If you need help developing reorder quantities, contact us at 303.320.4855

Year End Printing

With the end of 2012 quickly approaching now is the time to finish those last minute projects before the upcoming holiday break. BC Print and Web is here to help take the stress out of year end printing, but be sure to place your orders soon so that we can guarantee to meet your deadlines and bring your print projects to completion before the new year. BC Print and Web will be closed to celebrate the holidays starting Monday 12/24/2012 and returning Wednesday 1/2/2013. Don’t forget that whether you are looking to send a simple holiday greeting to your clients or promote your sales over the rush of the season BC Print and Web offers solutions to make this holiday season simple. For inquiries or to place an order visit us at http://www.bcprintandweb.com/ or simply call Dan or Kimberly at 303.320.4855.

The Secret to Saving Money on Printing

Are you the person who buys printing for your company or organization? If so, we want to talk to you! Whether you are ordering business stationery, functional forms and documents, or marketing materials and sales collateral, we’d like to help you get the most from your printing budget. So keep reading to learn our secret that will help you save money on printing. Printing = manufacturing Printing is a custom manufacturing process. When we fill your order, we aren’t taking something off the shelf and shipping it to you. We start from scratch each time, with paper (either blank or preprinted for business card shells or newsletter templates), ink or toner, and a digital file containing the images to be printed (either provided by you or retrieved from our secure file storage). All printing jobs have at least two manufacturing steps: prepress and printing. The prepress step uses a digital file (usually a PDF) to create a raster image or bit map – a grid of x and y coordinates with instructions on which coordinates to illuminate to create monochrome or color values. Printing is the output and reproduction process, which may be done on an offset press or a digital printer. Depending on the requirements of the job, it may also require finishing steps such as trimming, folding, stitching, drilling, binding and assembly. Jobs being printed for the first time may need design and preflight. Like all custom manufacturing jobs, printing requires clear, unambiguous specifications to guide the manufacturing process. These include the type of paper, the ink color(s), the finished size of the printed piece, and whether finishing work is required. For each new printing project, we write the initial specifications based on the choices you make. To eliminate errors that might be caused by rewriting specifications each time the job reprints, we use a computerized print production management system to store the specifications. Custom manufacturing takes time, and haste makes waste. Recognizing this, we have developed production standards that tell us how much time to allow for each step in the manufacturing process. Our production standards aren’t arbitrary; rather, they were developed to allow our production team enough time to read and understand the job specifications, decide the best equipment to use for the job, and operate the equipment in a manner that produces quality results while ensuring operator safety. Can we speed things up when necessary? Can we pull rabbits out of hats and perform minor miracles? Of course. But that’s exceptional work, not our production standard. Actively managing your inventory of business stationery and forms is a great way to avoid the stress of last minute ordering and to stay within your printing budget. • Estimate a 3-6 months supply. We recommend you order enough to last between three and six months. More than a six-month supply could mean that you are tying up money in inventory and, in some cases, running the risk that the printed piece may become obsolete. Less than a three-month supply and you are foregoing cost savings that result from a longer print run. An easy way to estimate is to ask yourself how many of this item you use in a specific interval (per day, per week, per month). • When you order an item, ask to have it included in our reorder reminder system. We’ll check your order history, predict when you might be running low, and notify you when it is time to reorder. • When reordering, ask us to price additional quantities. Our computerized estimating and pricing system makes it easy to recall a job from history and to produce a current quotation using multiple quantities. Then you can evaluate the trade off between storing an item and the cost savings of a longer print run. Printing = partnership You need the products and services we provide, and we need the income from providing those products and services. This is the basis for a mutually beneficial relationship where both of us do our respective parts to ensure success. We learned long ago that being dependable is the most valuable thing we can offer you. Our goal is to deliver your printing on time, as ordered, and at the agreed-upon price. But we need your help to do this. • Tell us the real due date. We will have your job done at the agreed-upon time – period. That means you don’t have to pad the due date because we might be late. If you prefer to have all printed materials in-hand a week before the meeting at which they will be used, we understand and will have the job ready. If you intend to pick up the job on your way to the meeting, we also understand. Either way, we won’t let you down. • Respect the price we give you for the job. We don’t pad our prices. If you find a lower price somewhere else, it is because the specifications changed (even though you may not know it) or the other printer is more efficient at manufacturing that particular item. Can we shave the price a bit to meet your budget? Probably, especially if you are a regular customer. Will you get us to lower our price by announcing you can buy it for half as much somewhere else? Not likely. Instead, we’ll congratulate you on finding a better price for that item and suggest you take the deal. • Provide your inputs on time. Remember our production standards? They are the basis for developing the production timeline. When you are providing inputs – a PDF file, text, photographs, illustrations, mailing list, postage deposit – we will give you an interim due date for each input. The interim due date is when we must receive the input for the job to stay on schedule and be ready on time. If others in your company are responsible for some of the inputs, we suggest you share the interim due date so you won’t be late. You be on time and we’ll be on time. • Provide inputs in industry-standard format. Microsoft Word is an industry standard for a report, but not for a brochure or a mailing list. Adobe Illustrator and Photoshop are industry standards for drawings and illustration or color correction and photograph manipulation but not for page layout. Some programs can make print- ready PDFs; others cannot. A special word about design, file repair and desktop printing: our job is to make you look good in print, and we take this seriously. We want all your printed materials to represent you well and for your branding to be consistent. That is why we may suggest that you let us design your new printed piece, or redesign an older one that needs refreshing. We may suggest redrawing a pixelated logo or creating a digital file of a document that currently exists only as hard copy. We may also offer to print something that you have previously printed yourself on desktop equipment. We make these suggestions as part of our job as print professionals. We will always provide a cost estimate and will not proceed with work you have not authorized. Most of the time our suggestions are based on a short-term or one-time expense that we can demonstrate will save money in the long run. The secret to saving money on printing So what is the secret to saving money on printing? Simply this: find a printing company whose equipment and capabilities match your needs and develop a relationship based on mutual responsibility and trust. Learn about printing as a manufacturing process so you can provide inputs and evaluate suggestions. Be a key liaison between your company and the printing company and call Kimberly or Dan at 303.320.4855 to learn just why we are that printing company.

Thanksgiving

Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving. -W.T. Purkiser Thanksgiving is upon us and as we take this time to enjoy friends and family, we count the blessings in which we have received throughout the year. BC Print and Web would like to take a moment to thank you for your loyalty, kindness and continued patronage. We know that it is with your support that we continue to grow and we are grateful for the opportunities to service you. In celebration of Thanksgiving we will be closed Thursday 11/22 & Friday 11/23. We will return Monday 11/26. Let us remember that, as much has been given us, much will be expected from us, and that true homage comes from the heart as well as from the lips, and shows itself in deeds. -Theodore Roosevelt Happy Thanksgiving from all of us at BC Print and Web

The Long & Short of Search Engine Optimization

The keywords that you use are more important than you think! While short and sweet is sometimes the best answer, a bit more detail can take you a long way. Read more about long tail keywords. Long tail keywords are pretty much what they sound like; they’re longer, more specific keywords which pertain more strongly to your business than other more general – and perhaps more frequently used – keywords. Essentially, the usefulness of long tail keywords lies in its specificity, which greatly increases the chances of the traffic going to your website actually becoming customers. I like to picture a dinosaur here (because, let’s face it, we could all use a little more dinosaur visualization in our lives). The more generic keywords (the dinosaur’s head) have lots of results. As the keywords get more specific, the number of results is going to slowly dwindle down to very few (right to the tip of the tail). The simple truth is that sites like Amazon.com are always going to snap up the majority of super general searches. If you’re trying to get traffic to a small, local, or super-specific website, long tail keywords are essential. When you’re part of a specific niche market, even if someone manages to find your website with a general search, it’s much less likely that they’re searching for exactly what your website offers. In these types of situations, optimizing only for general search terms wastes both you and your potential customers’ time. long tail keywords are all about being found for what your website really is and does. If your website is optimized for these specific keywords, you’re basically guaranteed a website visit and an increased chance of customer conversion. Let’s look at an example. Say you’re a potential customer trying to figure out where to eat in an unfamiliar city. You search for “burger restaurant” and receive a few million search results, the first few pages of which will be filled with mega-chains like Red Robin, McDonalds, ect. People will often start with more generalized searches and refine them if they don’t find satisfactory results. This is where those additional details become critical, if you’re looking for a specific product or service, you won’t find applicable websites unless this criteria is reflected in the website’s keywords. Now, unless you were searching for a massive worldwide burger chain, most search-engine-savvy people will automatically refine their search by adding specific details about what they’re looking for until it looks something like “local burger restaurant in Denver Colorado”. This long tail keyword search will show nothing but locally owned burger joints in one specific area, filtering out the big chains entirely. This is crucial, especially if your website shows up on the first page of results, because you’ve got about a 1 in 10 chance that the searching person will come to your restaurant. As a last note, it’s important to remember that, as useful as long tail keywords can be, they’re only as good as the content they describe. You can bring in all the potential customers you want with specific keywords, but unless your website actually has the information the customer requires, nothing is going to be able to increase your customer conversion. Great content is, in the long run, just as important to the success of a website as any SEO.

Top 10 Reasons Why We Should Be Your Printer!

BC Print and Web is an independent, family owned company; we maintain solid business practices, offer fast service, competitive pricing and a 100% quality guarantee on all of our products. If that wasn't enough to convince you here are the top 10 reasons BC Print and Web should be your printer. 10: We know how to print. We maintain high quality equipment for printing, coping and finishing to which we provide formal training for our operators and enforce production standards for quality and output. These factors ensure that we can set and meet the daily production schedule. 9: We tell you how much your job will cost. We provide a detailed quotation as soon as the job specifications are firm. We want to know before we begin production that the price fits within your budget and meets your expectations. 8: We invoice promptly. We don’t consider the job to be complete until the invoice is written. Jobs are invoiced on the day production is completed and will include your purchase order number, internal reference you provide and any other specifications you require. 7: We commit to a due date and deliver on time. Because of our production control system using interim due dates, we can provide a firm commitment for completing the job. 6: We let you know what’s going on. We confirm receipt of your estimate request, orders and files so you don’t have to follow up to be sure we have them. If we encounter an unexpected problem during production, we let you know right away so together we can develop options. We do this anytime the due date, cost or quality of the job will be impacted by the problem. We also let you know about all the things we do – from Direct Mail Campaigns to QR Codes. We won’t assume you know all that we do – instead, we’ll keep you informed via our newsletter and other means. 5: We tell the truth. We need you to trust us, and we believe that honesty is the most important step in earning your trust. We won’t mislead you, hide things from you or make substitutions without your knowledge and permission. 4: We find out what works for you. The more we know about your business, industry and customers, the better we can evaluate whether the printed piece will serve the purpose you intend. If we understand your company’s purchasing and accounts payable systems, we will comply with those requirements and present invoices that can be processed smoothly and routinely.. 3: We are interested in new media. We understand the changing role of print in business communications. We know our customers and prospects are experimenting with social media, mobile communications and with web-based communications. We are, too! Just like you, we’re testing new media and developing a strategy for combining this with print. 2: We defend print. Despite our commitment to new media, we know for certain that print still has an important role to play. For those who would abandon print based on concerns for the environment – we offer facts, research and statistics to counter claims that print must be eliminated. We can provide objective information about the effectiveness of print, its sustainability, and its overall ROI. 1: You deserve the best. And we’re it! We provide true honest print within a family environment and solidly commit to deliver on time, keep you informed, and produce high quality products that simply cannot be matched. If you would like to get to know us better, take shop tour or schedule an appointment contact Kimberly or Dan at 303.320.4855

Rethink Mobile Web

What makes for an incredible mobile site and an incredible desktop site are two very different things. In fact, you’ve probably never been amazed by how wonderful a mobile site looked. Instead, you likely felt satisfied that you were able to find the information you needed quickly and without frustration. That’s because on the mobile web, usability far outweighs style. Design and Graphics may look terrific on your desktop, but on mobile, they tend to be confusing, unnecessary and somewhat overwhelming. It is still important to capture your user and maintain consistency with your branding however, with mobile, simple is best. With over ½ of all local searches preformed on a smart phone, creating a mobile website is now essential. Doing so, however, requires a different frame of mind. If you’re considering creating a mobile site, here are a few guidelines that make it as compelling as possible: Accessibility is Key Your mobile site should be designed so that your users can move quickly and freely throughout the interface, this is key to the effectiveness of your sites usability. For example allowing toggling for options rather than forcing your users to view them, hiding rarely used features and avoid having users fill out long forms is just the beginning of the things you can do to create a more accessible environment. When your customer logs on to your site it is up to you to re-focus their attention on the content you want them to view opposed to the aesthetics. This means that the content should be as equally accessible as it is legible. Keeping Everything to a Minimum KEM (Keeping Everything to a Minimum) is very much like the Keep it Simple Stupid (KISS) technique. Okay, you got me, there is no such thing as the KEM technique, but you get the idea. Since effective mobile interactions have everything to do with great usability and nothing to do with overcrowded designs, we find ourselves in a place where in order for us to reach out to a user we must keep our mobile site as simple as possible. A good place to start is to ask yourself, “What are most customers going to visit our site for?” If it’s to reach a live person, then make the phone number prominent (and use Click-to-Call.) If it’s to find your address, make that the first thing your customer will see. The most effective mobile sites keep as much of the call to action above the mobile fold, this means that your customer can find exactly what they are looking for the minute they view your site. Take it Easy on the Images Nothing slows a page down faster than a few large images. Just like I said above KEM, it holds true for images too! Don’t sacrifice your logo but think twice before transferring all of the images used on your desktop. A great alternative to images is color. As unrelated as it may seem color plays a large role in mobile website usability. When color is used within the right parameters, it gives way to a more visually compelling manner for us to communicate information on a page without having to use up any additional space. Use of background color can go a long way; however there must be a definite contrast between a background color and text. Information that is conveyed using colors should contain a clear contrast between any of the other elements within the mobile design. Remember that color is a fantastic way to communicate information effectively not just a quick fix to make the mobile site look pretty. Learn From Others Companies are just now learning how valuable a mobile site can be, while most haven’t set one up yet, there are a good number that have. That’s good news for you, since you can learn from the best ones (and the worst). Next time you have a moment, do a little surfing on your mobile phone and pick out a few of your favorite sites. By putting yourself in the position of an everyday consumer you will quickly learn how the above tips can really ease your frustration.

Powerful Marketing for Local Business

Being found online can be one of the most powerful tools for your business, but if you're like most small business owners, you’re going to benefit most from local searches. You can have the number one spot on Google for a keyword like 'pizzeria', but if you're in Denver and the searcher is in Portland, you're unlikely to make a sale as a result of that ranking. For any local business big or small, it's crucial that your marketing efforts include proper local optimization. Here are a few simple steps to get you started: Claim Your Account. If you have been around for a while, chances are there's already a profile started for your business on local directories such as Google Places, Yahoo, Bing, Yelp, Manta and Yellow Pages. Search your business and claim it! Use these local directories to your advantage. Include your contact information on every page. Ideally this should appear before the fold, meaning that it should be visible without scrolling. This ensures that customers are never wondering where you are or how to contact you. Be sure it's text, not an image, or Google can't read it. Include a location-specific keyword in the title tags on your website. (i.e.: 'Pizzeria in Denver, Colorado'). It is important to include this on the home page, but it can be beneficial on other pages as well. Have a location-specific keyword as your domain. You can use a keyword specific name such as ‘denverpizzeria.com’, or your business name plus the location like 'homeslicepizzadenver.com'. Google absolutely loves keyword rich domains, so the benefits are sure to outweigh any awkwardness caused by the longer domain. Use social media to find and contact potential local customers. Offer incentive to visit your business. Using social coupons via your mobile site or through facebook is a great way to attract local customers. You can also use the advance search options to find the keyword 'pet supplies' being tweeted near a location, and then contact that person directly responding to their question or offering a discount. If you're looking for help optimizing your website, check out our SEO page for more details or simply contact us at 303.320.4855.

Before You Hit "Print"

Before you hit “print,” consider this: The going rate on a bottle of Cristal Champagne is about $350, but if you filled that same 750ml bottle with black ink for your office inkjet printer, it would cost you roughly $1,350. Printing poses a quandary for small and mid-size businesses, which rely on both in-house and outsourced printing but are constantly watching costs. Office printing costs happen under the radar, because so much of it comes out of petty cash or cost is simply not considered when done “in house.” Think before you hit print: “Do I really need a paper copy, or will the electronic version work just as well?” For advice and assistance with any of your printing that cannot be done in-house, or to help you compare costs, we are always happy to provide advice on the best ways to create effective printed pieces while saving money. Give us a call; we’re ready to help. BC Print and Web 303.320.4855

Order Online

BC Print and Web offers fast, convenient and easy to use online ordering. Yes that’s right, just when you thought we couldn't make you job any easier…we did! With online order tools we allow you to view the items you order most, keep track of inventory, and quickly place your order with just one click. Our online catalog features easy to view images that rapidly download, print and transfer. With a simple to use from you never have to worry about missing the details of the job. If you’re interested in building a catalog from your existing print projects or would like to build one from scratch we are here to help. To find out how easy it can be please call Kimberly at 303.320.4855

The Value of Print

The decline of printing has been a largely discussed topic as newspaper and magazine subscribers are dwindling; e-books are gaining popularity; online advertising is replacing print; and print products are being deemed as environmentally unsound. So does printing have a future? Does it have a present? We say YES without a doubt! Print is not dead or even dying but it is changing. At BC Print and Web we are adapting to the change and staying ahead of the curve to bring you the most relevant, powerful and effective print tools available. We have a positive outlook on print as we know that the combination of online marketing efforts along with traditional print can capture and engage your audience and provide you with the results you want. Follow the links below to find out more about the value of our services. Digital Printing Website Development Direct Mail Email Campaigns Marketing Solutions Mobile Web

Put the Power of an Email Campaign in Your Corner!

BC Print and Web offers a web based email marketing system that allows you to keep in constant communication with your prospective clients and current customers. Best of all there are no usage fees. Send multiple emails per month to thousands of subscribers without additional cost. Unlike more traditional forms of advertising, email marketing has the potential for even small firms with minimal resources to make a significant impact. To understand how, you need simply consider the benefits that an email marketing campaign has over traditional offline methods. Market more for less, Communicate instantly, Reach anyone, anywhere, Build relationships, Gather customer feedback, Track your campaign, Green credentials

The holidays are just around the corner… are you ready?

BC Print and Web is your print source for the holidays. From custom greeting cards & calendars to promotional products & corporate gifts we’ve got you covered. We know that the holidays can sneak up and leave you stressed out with last minute planning but we are here to help. Whether you are looking to send a simple holiday greeting to your clients or promote your sales over the rush of the season BC Print and Web offers solutions to make the upcoming season simple. To find out more information, see samples or customize a design call Dan or Kimberly at 303.320.4855

Every Door Direct Mail

With Every Door Direct Mail service, reaching the market that matters most to your business has never been easier! Every Door Direct Mail allows you to grow your business with direct mail at a fraction of the cost. EDDM Retail lets you to saturate an entire city or zip code with your marketing message without the need for addresses or names. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Combine that with a 70% savings in postage compared to a first class stamp and mail becomes the most powerhouse marketing tool in your arsenal. Key Benefits of Every Door Direct Mail 1. 14.5¢ Per Piece That’s 70% less than prior postage costs for the same service 2. No Postage Permit Required When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail. 3. No Mailing List needed The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request. 4. Large size card = better response A Mailing flat is at least 6.25"x9" or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4"x6" postcard and costs 9 cents less! There are two types of EDDM service. 1. Every Door Direct Mail – Retail® - The most commonly used service. It lets you send up to 5,000 mailing pieces per day and doesn't require you to purchase a postage permit. You deliver your mailings to the Post Office that serves the neighborhoods you want to reach. You must pay for the postage with cash, check, or debit card.. 2. Every Door Direct Mail - For businesses that want to send larger mailings. You can target entire cities or regions. A mailing permit is required (or you can use ours) and you must submit the mailing to your local Business Mail Entry Unit. BC Print and Web makes it easy. There are several regulations and rules to the EDDM product, but don't worry, we will handle all of the paperwork and hassle for you.

How Marketing Influencers Have Changed

In their publication "Top 12 Digital Predictions for 2012", Milward Brown's Global Futures Group described how marketing influencers have changed; "In the past, key influencers have been limited to traditional advertising, consumer promotions (i.e. coupons, sampling,etc.); trade promotions (i.e. price reductions, displays,etc.); and word-of-mouth from family and close friends. With the advent of social media, our influencers have changed, broadening in both reach and scope. Microsoft's Bing search engine can pull in a user's friends' Facebook likes and display them with search results. Even total strangers can now impact the choices we make by leaving online comments and reviews." Social media offers an entirely new way for businesses and organizations to form a relationship with customers and to leverage customer loyalty to attract prospects. As explained by author Robert Cialdini in his book "Influence:Psychology of Persuasion", the idea of tapping into the wisdom of the crowd is based on a principle of social influence. Instead of making a decision (such as what brand to purchase or where to eat dinner) based on the rational measures of traditional economics, we instead turn to outside influences. Cialdini calls this social proof, defined as "one means we use to determine which is correct is to find out what other people think is correct."

Tips for making Social Media and Direct Mail work together

Here are a few tips for making social media and direct mail work together; 1. Create a Facebook page for your company and update it regularly with products or services, or an event. Mail a post card with a QR code to the page. 2. Create a forum on Facebook and encourage participation via direct mail. 3. Monitor Twitter conversations on your product or services. Use the topics in a direct mail piece. 4. Post videos on YouTube demonstrating your product or providing an explanation or instruction. 5. Make your direct mail piece interactive by adding a QR code. The code can lead to a mobile web site, a YouTube video or a short survey form that offers a reward for completion. 6. Include social media icons such as Facebook or Twitter logos on your direct mail piece. This gives your target audience more options for learning about your company, especially if they are interested in customer reviews. 7. Post links to a general, nonpersonalized landing page containing something desirable(information, an offer) on social media sites. Measure how respondents are getting to the landing page to determine the most valuable source. 8. Make it easy for visitors to share with others. People like to share valuable information with others. Provide a "like" button for Facebook, a "mention" button for Twitter, and request a "check-in" on Facebook. Call on us to help you integrate social media marketing with direct mail. We have been providing direct mail services to our customers for 32 years, and we are good at what we do. For more information or to set an appointment call Dan at 303-320-4855

Using Direct Mail to Enhance Social Media

Use of social media has exploded in the last seven years. In February 2005, the Pew Research Center conducted the first of six surveys as part of the Internet and American Life Project. In 2005, only 2% of adults who use the Internet were using a social media site. That number increased to 16% in 2006, 29% in 2008, 46% in 2009, 61% in 2010 and 65% in 2011. Who are these users? According to a Morgan Stanley report issued in December 2009, 67% of 18-34 year olds use a social networking site--and so do 67% of the 45-54 year old population and 55% of those 55+. In 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes spent online. If you can only afford to use one marketing channel, we believe it should be direct mail. Here is why; 1. The marketing message gets to the customer or prospect. You are reaching out, not waiting for someone to find you. 2. You control the message. At a social media site, anyone can say anything, even if it isn't true. 3. You are competing with fewer messages. These days there is relatively little competition for your customer's or prospect's attention in a mail box. 4. Mail is a physical media. The brain responds differently to physical and digital media. According to a 2009 study by Millward Brown research company, physical media like a direct mail piece eaves a "deeper footprint" in the brain, involves more emotional processing, and produce more brain responses connected with internal feelings.

Guidelines for determining copyright.
Images--photographs, clip art, drawings, graphics--are usually copyright-protected. Determining the copyright owner for photographs is sometimes difficult. In general, the photographer is considered the owner even if the work was for hire (such as photographs of a wedding or other event). And the copyright endures even if the photographer is no longer living--rights can be transferred by a will as personal property. The photographer must specifically transfer the copyright, in writing and the document must be signed to another person.
Stock photography and clip art sold in books, on Cd's or down loadable from web sites is royalty-free(or may be in the public domain) but usually is not copyright-free. Exercise care when using the images. By reading the agreement or license that accompanies the image or is available on the website, you'll understand what your rights are for reproduction of the image and whether there are limitations on use. The most common limitation is for incorporating the image into something you intend to offer for sale.

How long does a copyright remain in force?
The length of a copyright varies depending on the type of work, whether it has been published, and whether it was created by an individual or was work-for-hire. In most countires, copyright protection is equal to the life of the author plus 50 or 70 years.
The length and requirements for copyright can be changed by legislation. In addition, copyright laws can be updated to include protection for new types of original work such as the creation of software programs.
In the United States, copyright extends for a fixed number of years after the creation or publication date, then expires at year end. All copyrights for works published before 1923 have expired and the works are now in the public domain. Works published between 1923 and 1964 are in the public domain unless the copyright was renewed. Works published before 1978 without including the copyright notice are in the public domain. For works published after March 1, 1989, copyright notice is not required as a condition of establishing copyright protection.

Copyright law, which has its origins in English law dating back to 1662, was written into the Constitution of the United States in 1887. Congress enacted the first federal copyright law(An Act for the Encouragement of Learning, by Securing the Copies of Maps, Charts and Books to the Authors and Proprietors of Such Copies) in May 1790 and the first work was registered two weeks later. In 1870 copyright functions were placed within the Library of Congress; the Copyright Office became a separate department within the Library of Congress in 1897. The copyright law has been revised repeatedly in, 1831,1870,1909 and 1976.
Copyright law applies to seven broad categories;
1. Literary works
2. Musical works
3. Dramatic works
4. Pantomimed and choreographed works
5. Pictorial, graphics and sculptural works
6. Motion pictures and audiovisual works
7. Sound recordings

The digital revolution has made it very easy for us to access material from files, web sites and the Internet. We all freely copy things we like and send them to others, use them on our social network sites or add them to our presentations and reports. The ease with which we can claim material for our own use may be obscuring the fact that much of this use could violate copyright laws.
What is copyright?
Copyright is legal protection for authors on how their original works are used. The owner of a copyright has the exclusive right to:
1. reproduce the work
2. prepare derivative works
3. distribute copies of the work by selling, renting, leasing or lending and
4. perform or display the work publicly
Copyright protects a wide variety of original works,from the written word (poetry, stories, books) to entertainment(songs, movies, video games, plays, choreography) to visual arts (paintings, sculptures, photographs, architecture). It also includes software code, derivative work and compilations.

Do you have information you'd like to share with your customers, or products or services to promote? Would you like to distribute the ifnormation without the expense of direct mail marketing campaign? Then try a statement stuffer.
Statement stuffers are a great sales tool often used by national reatailers, utility companies, banks and credit card companies. Because of their small dimension, they can be inexpensive to produce and usually do not ad to the postage cost. In many businesses or organizations, purchasing decisions are made by the same people who pay the bills.
Statement stuffers are also versatile. They can be displayed at a front counter, added to promotional kitsk or included with finished orders in packaging. We can help you design an all purpose statement stuffer in one or many versions.

More about B.C. Printing
We've been providing services to the Rocky Mountain Region since 1968. Based on our experience, we are pretty good at predicting which businesses, organizations and individuals will be a good fit with us. We develop a strong working relationship with customers who have the following;
1. a regular, recurring need for the kind of services we provide;
2. a budget adequate for the job specifications;
3. the authority to place an order;
4. the ability to cooperate with our manufacturing standards;
5. adequate time to schedule production;
6. a willingness to partner with us;
7. good communication skills;
8. a desire to work with a dependable, innovative printing company
For more information about our history and our staff, visit our website at www.bcprintinginc.com or call Dan at 303-320-4855.

Top Ten Reasons Why We Should Be Your Printer

#10. We know how to print--lets start with the basics; we have a mix of equipment for printing and finishing, we maintain the equipment in good working order, we provide formal training for our operators, and we enforce production standards for quality and output.
#9. We tell you how much your job will cost.
#8. We invoice promptly.
#7. We commit to a due date and deliver on time.
#6. We let you know what's going on.
#5. We tell the truth. We need you to trust us, and the only way we know to build trust is by always telling the truth.
#4. We find out what works for you. The more we know about your business, your industry and your customers, the better we can evaluate whether the printed piece will serve the purpose you intend.
#3. We are interested in new media.We understand that our job has always been to help our customers communicate with their customers.
#2. We defend print. Despite our commitment to new media, we know for certain that print still has an important role to play.
#1. You deserve the best printer. And we are it! It comes down to this; we deliver on time, keep you informed and make it easy for you to do business with us.
So take the next step call Kimberly or Dan at 303-320-4855 and arrange for a shop tour or an appointment. We would like to earn your business.

Printing companies are just like any other business--we need to attract new customers to stay in business. And that means we have to interest our prospects in the special features that set us apart from our competition--in sales terminology, our "unique selling proposition."
So what are the favorite USPs of printers? For some it's price; for others it's an equipment list; and for still others it's a claim of superior suctomer service. But for B.C. Printing, it is something different. We've organized our shop to make it easy for you to do business with us.
Sounds simple, doesn't it? But like many things that appear simple, it takes a lot of training and practice to carry out.
We are proud to enumerate the specific reasons why we should be your printer of choice. Reduced to its essence, we deliver your order on time, at the agreed-upon price, and error free. If you're not getting that from your current printer, maybe it's time to give us a try.