Thursday, April 22, 2010

QR Codes;Reaching Customers through Mobile Marketing
A QR Code is the newest technology to help businesses link the physical world to the cyber world and market their product and services. Using Smartphone technology, people can scan a special QR (Quick Response) code and have their telephone connect to a web address, download a Mp3 file, dial a telephone number or prompt the email client with a sender address almost instantaneous.
Mobile marketing is changing the way consumer marketing occurs. Instead of a campaign-based approach, it creates a dialogue where consumers are willing to share information and companies are able to make use of that information in a more valuable way.
Mobile marketing has the ability to send the right message to the right person at the right time and so trigger a better response rate.
What makes mobile marketing with QR codes different is that it is permission-based. Unlike other forms of mass marketing, consumers need to give their permission before being marketed to. It is also targeted and live. Responses can be processed to give real-time visibility of reaction to specific offers.
We recommend our customers start using QR codes now. Because they are new, companies using the QR codes will have a competitive advantage as mobile marketing grows. Younger, upscale consumers are already discovering mobile marketing and you don't want to be left behind.
If you would like a demonstration on how mobile marketing can work for your company, give us a call at 303-320-4855. We can show you how you can combine printing and the Internet into a low cost solution to help you increase your sales.

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