Friday, May 7, 2010

Is it worth Printing?
International Paper has released a study which shows that print pays off. Their statistics show the following;
1.Campaigns combining direct mail and internet yield up to an additional 25% response rate.
2.Nearly 80% of households either read or scan advertising mail sent to their household.
3.Direct mail gives advertisers a 13 to 1 return on their investment.
4.Nearly 80% of internet users surveyed said they were directly influenced to purchase an item or service because of a direct mail piece.
5.Brand recall is substantially higher using print versus on-screen. On-screen information is 20 to 30% more difficult to read.
Call me at 303-320-4855 to learn more about ROI on direct mail advertising.

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