As a general guideline, we recommend incorporating color into almost any printing project. Use of color improves reader comprehension, calls attention to important information, and improves the overall appearance of your document.
A common way to use PMS color is to combine it with black ink as an accent. The color draws the reader's eye and emphasizes the information printed in color. Or, if used for headlines or subheads in text, the color enhances the document's organizational structure by creating easily discerned text segments.