Proofing is a serious task and that is why we have prepared a checklist of items to examine while proofing. Please remember it is best to proof against something--your original layout or an earlier proof. Here are some items that you should check for;

Layout: are all pages complete (no dropped copy or images); are all graphic elements like text, photographs, graphics,in the correct position; are all pages in the correct order; is type aligned on facing pages; are type,rule lines and photos on crossover pages in correct position.

Typography: are fonts correct; does text break as desired; is justification correct.

Copy: are telephone,fax and cell numbers and email addresses correct;are addresses correct;are people and place names spelled correctly.

Page numbers: is the numbering sequence correct; are page numbers correctly placed.

Prior changes; have all changes to the prior proof been incorporated.

Reader's perspective; from the reader's perspective, is everything clear and comprehensible.

If you notice anything that is not correct, mark it plainly and return the proof to us with instructions. We will correct errors we made for free; we will charge for author's alterations.

Before we print your job, we will submit a proof--a print made from the artwork we will be using to produce a press plate or digital image. Your job is to inspect the proof and report the results to us--OK to proceed to press; make corrections as marked then OK to proceed to press; make corrections as marked and present another proof.

We will not proceed to press until you have signed off on the proof. By industry standards, when you sign off on a proof, you agree to pay for the job as long as it looks like the proof--even if you later discover an error, and regardless of who made the error. This makes proofing a serious task.

Take a Plant Tour of B.C. Printing
If you are interested in enhancing your company's relationship with us, one of the best things we can suggest is that you tour our facility. A plant tour gives us an opportunity to introduce you to the people who produce your jobs and for you to see first hand the steps your job must go through in our plant. We will explain the entire process, from design to distribution, and let you see the equipment in operation.
A plant tour takes about 45 minutes. We conduct tours by appointment, and also on the spot if you have the time. We put a lot of effort into keeping our plant clean and organized and we love showing off. We also think it's important for the production staff to know you as a person just like the customer service staff does.

More interesting facts from the Mobile Marketing Association;
1. Mobile is the only marketing media that reaches consumers while on the go.
2. Mobile has 5 times better sales conversion rates than online.
3. Mobile has 7 times better coupon redemption rates than online and offline.
4. Text Message Marketing is 5 times more effective than Online Marketing.
5. Mobile has much less media competition, email is very crowded.
6. Mobile devise is personal so it is an extension of the person.
7. There are 270 million mobile subscribers in the United States, 91% of them keep their phone within 3 feet of themselves 24 hours a day, 365 days per year.
8. Very few business are using it. Mobile marketing is where Internet marketing was in 2000.
Are you missing out? Call me at 303-320-4855 to learn how you can link your printed marketing material to your website.

Print not only pays off--it pays back to the environment.
According to a study released by International Paper when you use paper, you are making a contribution to the environment by keeping the forests growing and responsibly managed. Here are more interesting facts from I.P.'s study;
1. Roughly 600 million trees are planted every year by the paper and forest products industry, surpassing the amount harvested.
2. Improved forest management, regeneration of forest areas and selective tree harvesting have resulted in a net uptake (sequestration) of carbon from 1990 to 2005. This is because older, unmanaged forests lose their ability to sequester carbon.
3. Many climate experts believe that the responsible management of forests offers one of the least expensive and best ways to fight against climate change.
4. The paper and forest products industry is one of the largest users of low-carbon energy in the world. Nearly 60% of the energy used to make paper in the U.S. comes from carbon-neutral renewable resources and is produced on site at mills.
5. Nearly 60% of all paper in the U.S. is recycled. In comparison, less that 20% of U.S. electronic devices are recycled.
6. Of the wood extracted from the world's forests, 53% is used for energy production, 28% is used by lumber mills and only 11% is used directly by the paper industry.

Mobile Marketing is here to stay. Here are some interesting facts from the Mobile Marketing Association;
1. There are 45 million smart phone users in the U.S. right now.
2. In the first quarter of 2010, 20% of all cell phone users will be using smart phones.
3. By the end of 2011,more that 50% of cell phone users will be using smart phones.
4. Smart phone users use their phone to email and access the Internet.
5. Mobile has the broadest reach. Mobile has 4.8 billion users versus 1.7 billion users on the Internet.
6. There will be 5 billion mobile phone users in 2010---the world population is 6.8 billion.
7. There are almost 5 times more mobile devices than computers.
8. Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97%final open rate. Email does not come close to that.
Call me at 303-320-4855 so we can visit about this new marketing frontier.

Is it worth Printing?
International Paper has released a study which shows that print pays off. Their statistics show the following;
1.Campaigns combining direct mail and internet yield up to an additional 25% response rate.
2.Nearly 80% of households either read or scan advertising mail sent to their household.
3.Direct mail gives advertisers a 13 to 1 return on their investment.
4.Nearly 80% of internet users surveyed said they were directly influenced to purchase an item or service because of a direct mail piece.
5.Brand recall is substantially higher using print versus on-screen. On-screen information is 20 to 30% more difficult to read.
Call me at 303-320-4855 to learn more about ROI on direct mail advertising.