Monday, September 17, 2012

Every Door Direct Mail

With Every Door Direct Mail service, reaching the market that matters most to your business has never been easier! Every Door Direct Mail allows you to grow your business with direct mail at a fraction of the cost. EDDM Retail lets you to saturate an entire city or zip code with your marketing message without the need for addresses or names. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Combine that with a 70% savings in postage compared to a first class stamp and mail becomes the most powerhouse marketing tool in your arsenal. Key Benefits of Every Door Direct Mail 1. 14.5¢ Per Piece That’s 70% less than prior postage costs for the same service 2. No Postage Permit Required When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail. 3. No Mailing List needed The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request. 4. Large size card = better response A Mailing flat is at least 6.25"x9" or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4"x6" postcard and costs 9 cents less! There are two types of EDDM service. 1. Every Door Direct Mail – Retail® - The most commonly used service. It lets you send up to 5,000 mailing pieces per day and doesn't require you to purchase a postage permit. You deliver your mailings to the Post Office that serves the neighborhoods you want to reach. You must pay for the postage with cash, check, or debit card.. 2. Every Door Direct Mail - For businesses that want to send larger mailings. You can target entire cities or regions. A mailing permit is required (or you can use ours) and you must submit the mailing to your local Business Mail Entry Unit. BC Print and Web makes it easy. There are several regulations and rules to the EDDM product, but don't worry, we will handle all of the paperwork and hassle for you.

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