Planning your Marketing and Planning What you Print
Fall is a good time to review the results of the current years sales and marketing strategy and weigh it against past years efforts. It is also a good time to plan for the year to come and develop a strategy to achieve your goals.
Marketing refers to all of the processes and activities associated with promoting the sale of products or services, with focus on acquiring new customers and satisfying existing ones. While marketing plans for medium and large businesses can be very formal and based on extensive research and analysis, most small businesses and organizations use a simpler approach that often is defined by the amount of resources---money and people--available to carry it out.
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