Tuesday, November 2, 2010

If you are in business, you have developed areas of expertise that other people are interested in. For example, you know how to differentiate your product or service from your competitors--why what you are offering is superior and worthy of consideration. That becomes the basis for a checklist of what should be considered before making a purchase, and that type of information is valuable to others.
If you have been in business for a while you may have several areas of expertise that you can share and many options for getting the word out. An informational brochure and a periodic newsletter are two commonly used and relatively inexpensive methods. Others are writing a column for a local newspaper or sending a post card as part of a direct mail marketing campaign. A more ambitious method is to hold a seminar or demonstration on an informational topic or offer a presentation as a public speaker for community groups. Writing a blog is a new and increasingly popular method.
For subject matter, use topics that help your target audience with their problems.

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