Tuesday, May 24, 2011

Variable Data Printing
High Speed copying in both black and white and color has been a standard service offering here at B.C. Printing for some time. Once digital printers began to replace analog copiers, the possibility of variable data printing was realized.
VDP enables various elements of a document such as text, graphics and images to change from one page to the next with no degradation of print speed or quality. From a production standpoint, VDP is a continuum from the simplest mail merge(changing the name and salutation of a letter) to versioning (customizing the document for a defined group rather that for a specific individual) to 1-to-1 printing where each document is completely unique. An example of simple VDP is a post card that is printed with the name and address of the intended recipient. If the photograph on the post card and part of the sales message changes depending on the demographic characteristics of the recipient, that is known as versioning. If the post card contains a photograph of the recipient as well as text with personal information, that's 1-to-1 marketing.

Tuesday, May 3, 2011

QR Codes are the new way for customers and prospects to reach a web page,a location, or obtain information about products and services. Add a QR code containing contact information to your business card and someone can add you to their contact list by reading the QR code with their cell phone or computer. Add a QR code to individual products on your web site and enable customers or prospects to download product details and a phone number for ordering, or link to a You Tube Video.
Another example of how QR codes are being used is the Google program Google Places, a way for businesses to manage their presence on Google. Any business selected by Google as a Favorite Place receives a window decal that includes a QR code that takes the viewer to the Google Place Page for the business. As of July 2010, Google has already distributed 100,000 Favorite Places decals and is planning a second round of 50,000 more.
With Google promoting QR codes, they are likely to become very important in search marketing. Google suggests that if your web site contains a QR code, search engines will see a new image and index it, and might in the future index the content in them.