The term Old Media and its companion legacy media refer to traditional ways of communication with customers. Printers are generally considered to be part of old media, along with other paperbased industries like newspapers, magazines, and books as well as radio, television and movies. In contrast, new media is digital and includes the Internet, websites and most computer-based forms of communications.
New Media is exciting because it brings new tools to the process of communicating with customers--tools like full color printing, highly personalized sales messages and interactive outreach--as well as empowering prospects and customers to quickly and easliy find reliable information about products, services and vendors.
One of the more exciting examples of new technology is the QR code. QR stands for Quick Response, aptly named because the contents of the code can be decoded at high speed by devices including mobile phones equipped with a camera, net books and laptop computers, desktop computers, cameras and televisions.