Friday, May 21, 2010

Mobile Marketing is here to stay. Here are some interesting facts from the Mobile Marketing Association;
1. There are 45 million smart phone users in the U.S. right now.
2. In the first quarter of 2010, 20% of all cell phone users will be using smart phones.
3. By the end of 2011,more that 50% of cell phone users will be using smart phones.
4. Smart phone users use their phone to email and access the Internet.
5. Mobile has the broadest reach. Mobile has 4.8 billion users versus 1.7 billion users on the Internet.
6. There will be 5 billion mobile phone users in 2010---the world population is 6.8 billion.
7. There are almost 5 times more mobile devices than computers.
8. Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97%final open rate. Email does not come close to that.
Call me at 303-320-4855 so we can visit about this new marketing frontier.

Friday, May 7, 2010

Is it worth Printing?
International Paper has released a study which shows that print pays off. Their statistics show the following;
1.Campaigns combining direct mail and internet yield up to an additional 25% response rate.
2.Nearly 80% of households either read or scan advertising mail sent to their household.
3.Direct mail gives advertisers a 13 to 1 return on their investment.
4.Nearly 80% of internet users surveyed said they were directly influenced to purchase an item or service because of a direct mail piece.
5.Brand recall is substantially higher using print versus on-screen. On-screen information is 20 to 30% more difficult to read.
Call me at 303-320-4855 to learn more about ROI on direct mail advertising.