No Matter the size of your business or organization, it needs to have a budget for promotions. Pick a time period---we recommend quarterly,semi-annually or yearly--and commit both a sum of money and some time for a designated person to manage the promotional effort. It takes both a budget and someone to manage the budget to ensure a successful promotion.
Promotions don't have to cost a lot of money or take a lot of time. A simple way to start is by targeting your best customers and introducing them to products or services you offer that they may not be using. Here are seven ideas for promoting on a budget.
1.Send a monthly informational newsletter.
2.Highlight the specific products and services that represent what you do best.
3.Follow up a purchase with an additional offer.
4.Target past customers.
5.Put a sticker with teaser copy on an outbound envelope.
6.Offer a guarantee.
7.Self Promote.
Regardless of the size of your budget, it is important to continuously promote your business. For over 11 years we have been helping businesses, organizations and individuals with promotions to customers and prospects. To brainstorm promotional ideas to help your business or to get started with your promotion contact Dan at 303-320-4855 or email dan@bcprintinginc.com. We're ready to help.
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