Monday, January 11, 2010

An eye-catching business card may cause people to save it even if they haven't identified a need for your product or service. To enhance a standard 2x3.5 inch , flat business card consider some of the following;
Change the stock. For a standard business card, we recommend using a stock thick enough so it won't feel flimsy when cut down to business card size. Standard cover weights for business cards are 65# and 80# basis weight, but this doesn't necessarily imply anything about stock thickness. Ask us to show you examples of 100#cover or even double ply stock.
Change the shape. A folded business card gives extra surfaces on which to display a photograph, eye-catching graphics, contact information or valuable content. Although this makes the business card thicker after folding, it will still fit inside a standard business card holder. Or change the card's orientation from horizontal(landscape) to vertical(portrait). Do be aware that a vertical orientation means that your card will be turned 90 degrees when placed inside a standard business card holder.
Foiling, Embossing or Die Cutting. Adding foil or embossing not only enhances the richness of your card, it adds a tactile sensation that many people find pleasing. Because these processes add to the cost of business cards, it can convey a sense of success and prosperity to your business image.

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