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Considering the importance of business cards as a marketing tool, it is a good idea to have them handy at all times. Besides keeping them in your purse or wallet, also put a supply in the glove compartment of your car, in your briefcase, and in your business planner, on your desk, at the reception desk in your business, and also keep some handy at home. One of the alternate locations may be closer than your purse or wallet, or you can use the alternate locations to replenish your regular supply. We also recommend keeping your business cards in a case or holder to protect them from becoming dirty or worn-looking.

Now, get those cards circulating! In addition to handing out your cards during business meetings, use them any time you need to give someone contact information. If you are attending a mixer or conference, or are visiting a customer or supplier, use your business card as a name tag. When attending to personal business, give out your business card if appropriate. It may be a conversation-starter and could lead to a discussion of business matters.