More about B.C. Printing
We've been providing services to the Rocky Mountain Region since 1968. Based on our experience, we are pretty good at predicting which businesses, organizations and individuals will be a good fit with us. We develop a strong working relationship with customers who have the following;
1. a regular, recurring need for the kind of services we provide;
2. a budget adequate for the job specifications;
3. the authority to place an order;
4. the ability to cooperate with our manufacturing standards;
5. adequate time to schedule production;
6. a willingness to partner with us;
7. good communication skills;
8. a desire to work with a dependable, innovative printing company
For more information about our history and our staff, visit our website at www.bcprintinginc.com or call Dan at 303-320-4855.

Top Ten Reasons Why We Should Be Your Printer

#10. We know how to print--lets start with the basics; we have a mix of equipment for printing and finishing, we maintain the equipment in good working order, we provide formal training for our operators, and we enforce production standards for quality and output.
#9. We tell you how much your job will cost.
#8. We invoice promptly.
#7. We commit to a due date and deliver on time.
#6. We let you know what's going on.
#5. We tell the truth. We need you to trust us, and the only way we know to build trust is by always telling the truth.
#4. We find out what works for you. The more we know about your business, your industry and your customers, the better we can evaluate whether the printed piece will serve the purpose you intend.
#3. We are interested in new media.We understand that our job has always been to help our customers communicate with their customers.
#2. We defend print. Despite our commitment to new media, we know for certain that print still has an important role to play.
#1. You deserve the best printer. And we are it! It comes down to this; we deliver on time, keep you informed and make it easy for you to do business with us.
So take the next step call Kimberly or Dan at 303-320-4855 and arrange for a shop tour or an appointment. We would like to earn your business.

Printing companies are just like any other business--we need to attract new customers to stay in business. And that means we have to interest our prospects in the special features that set us apart from our competition--in sales terminology, our "unique selling proposition."
So what are the favorite USPs of printers? For some it's price; for others it's an equipment list; and for still others it's a claim of superior suctomer service. But for B.C. Printing, it is something different. We've organized our shop to make it easy for you to do business with us.
Sounds simple, doesn't it? But like many things that appear simple, it takes a lot of training and practice to carry out.
We are proud to enumerate the specific reasons why we should be your printer of choice. Reduced to its essence, we deliver your order on time, at the agreed-upon price, and error free. If you're not getting that from your current printer, maybe it's time to give us a try.

Is it time for a mobile website?
Mobile content, already established world-wide, is growing rapidly in the United States. No longer just for large national companies, local businesses, organizations and non profits are finding successful ways to provide information or engage in sales and marketing activities using mobile content. Though desktop web sites will display on mobile devices, it is much more effective to engage the viewer with a mobile site.
It may surprise you to learn that a basic mobile site is much easier to build than a desktop site and therefore can be practical for even a temporary use--like promoting a fundraising event or a sustaining member campaign. If you would like to explore the possibilities of establishing a mobile site, contact us. Call us now for an appointment at 303-320-4855. We can demonstrate how your desktop site looks on a smart phone and also show you how much easier information can be viewed on a mobile phone.

The construct for understanding the importance of mobile media was developed by Tomi T. Ahonen, an independent consultant and recognized expert in the converging areas of mobile telecoms, Internet and media. He identified six stages of mass media (print, recordings, cinema, radio, television and the Internet). Then he added a seventh; mobile phones. Each media has its own content type, creative artists and technicians and business model.
Tomi and others in the field then identified eight benefits of mobile media that distinguish it from the other six. Mobile;
1. is the first personal mass media
2. is permanently carried
3. is always on
4. has a build in payment mechanism
5. is available at the point of creative inspiration
6. has the most accurate audience measurement
7. captures the social context of media consumption
8. allows augmented reality to be used in media

The Growing Importance of Smart Phones

Its a fact--smart phone use is growing rapidly, and because of functionality, represents the new frontier for accessing the Internet and the World Wide Web. There are even some pundits who believe that mobile phones may someday overtake desktop computers for personal use.
Sound improbable? We have a few statistics that might help convince you. We've assembled them from comScore, Inc., a global leader in measuring the digital world and preferred source of digital business analytics;
1. For a three month period ending August 2010, 60% of smart phone users downloaded applications on their phones compared with 39% of regular mobile phones.
2. Even though smart phones make up less than 25% of the U.S. mobile market, by August 2010 their users represented the majority of mobile content consumers. The content most accessed was weather(43%), maps(35%), social networking(31%),search (18%), and news (18%).
3. In November 2010, 61.5 million people in the United States owned smart phones, up 10% form the preceding three months.
4. In July 2011, the top three search sites were Google (182.3 million visitors), Yahoo!(177.6 million), Microsoft(174.3 million).

For most businesses and organizations, the purpose of communicating with potential buyers is to generate new business, encourage repeat business, and promote customer loyalty. Accomplishing these goals can be done with content that:
1. describes a new product or service
2. explains a new way to use an existing product or service
3. provides a case study describing a problem and how a product or service provided the solution
4. gives testimonials from satisfied customers
Regardless of the specific content, there is one important question that all sales-related communication must answer. The question is from the perspective of the potential buyer, and is;

WHAT'S IN IT FOR ME?

The benefit to the buyer must be apparent in whatever you are presenting, so be explicit. Use introductory phrases like "what this means for you is" or "this translates to" or "the results were", then provide objective evidence to support your benefit statement.