Thursday, January 13, 2011

Much is being made today of the decline of printing. Newspaper and magazine subscribers are dwindling; e-books are gaining in popularity; online advertising is replacing print; and printed products are being assailed as environmentally unsound. So does printing have a future? Does it present value?

We say unequivocally YES.

Businesses and organizations know that printing is not about the ink on the paper; it's about the target audience's reaction to it. As author, journalist and marketing consultant Cary Sherburne says, "It is not about print; it is about the most effective way to achieve the business objective associated with any given customer communication or campaign."

Print is not dead nor is it dying, it is changing.

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