Friday, February 26, 2010

To select a paper for a particular printing project, begin by listing how the finished piece will be used and what processes will e required in the manufacturing process. This will allow you to determine what paper characteristics (basis weight, brightness, smoothness, ink receptivity, opacity, strength, caliper, gloss, grain and finish) are the most important for the project.
Here are some questions to help define the purpose of the printing project.
1. Is it an image piece.
2. What is the finished size of the piece?
3. Will the piece be read once and discarded or must it last many years?
4. Will the piece be handled repeatedly?
5. Will the piece include full color photographs?
6. Are there any special manufacturing processes(die cutting, embossing, foil stamping)?
7. Will the piece be mailed? If so,will it require an envelope?
8. Must postal requirements be considered?
9. What is the printing process to be used(offset or digital)?
Here at BC Printing our customer service representatives have been trained to match paper characteristics with the production and end use requirements.

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