Tuesday, October 27, 2009

Design for a print document plays a crucial role in determining prints environmental effects. Responsible designers incorporate life-cycle considerations into every design choice, and use their creativity to capitalize on environmentally friendly options such as specifying elemental chlorine-free paper,and low VOC inks. Designers can also choose inks that are free of heavy metals or lighter in tone or intensity when a project is likely to be recycled, and forgo surface coatings for projects that have shorter life spans. Responsible designers partner with printers that have good sustainability portfolios, talk to them on best practices, and plan with them for the most cost effective and efficient layouts for reducing waste. Call me at 303-320-4855 or email me at dan@bcprintinginc.com to learn more.

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