One for the Environment !

Over the last few years, we have noticed a trend that we applaud: our customers are requesting recycled papers for their printing projects as part of a heightened sense of how their buying decisions might affect the environment. As printers, we have an understanding of and appreciation for paper that makes us happy to see this turn of events. At the same time, we are somewhat dismayed by the conventional wisdom that use of paper must be curtailed to protect the environment – particularly when this notion causes our customers to forego the benefits of using printed materials for sales and marketing or other purposes. Evidence exists that paper – the product of trees grown specifically to be made into paper – can be considered a beneficial, renewable resource. Please understand that we’re not advocating for wasting paper by printing things that don’t need a hard copy. But we do feel strongly that printed material, including direct mail pieces, still has an important and valuable role in helping businesses and organizations reach their target audience.