Let EDDM Take Your Marketing Further

If you are looking for an inexpensive way to increase sales by expanding into a new market located in a well-defined geographic area, we urge you to take a close look at Every Door Direct Mail (EDDM), a new program from the United States Postal Service. EDDM is an outreach program aimed at helping businesses with small marketing budgets use direct mail as an effective way to promote their products and services. The USPS launched EDDM in March 2011 after making changes to postal regulations to allow the use of the simplified address format in city mail delivery routes. To help make EDDM a success, the USPS heavily promoted the program using self-mailers, Grow Your Business in-person presentations, online seminars, sales calls by USPS personnel, and a comprehensive website emphasizing do-it-yourself. And it worked. According to Paul Vogel, USPS president and chief marketing/sales officer, as of January 2012 EDDM mail was approaching the one billion mark and had generated $270 million in revenue in 2011. If you aren’t familiar with what EDDM can do for your business, give us a call and we’ll bring you up to speed.