Tips for making Social Media and Direct Mail work together

Here are a few tips for making social media and direct mail work together; 1. Create a Facebook page for your company and update it regularly with products or services, or an event. Mail a post card with a QR code to the page. 2. Create a forum on Facebook and encourage participation via direct mail. 3. Monitor Twitter conversations on your product or services. Use the topics in a direct mail piece. 4. Post videos on YouTube demonstrating your product or providing an explanation or instruction. 5. Make your direct mail piece interactive by adding a QR code. The code can lead to a mobile web site, a YouTube video or a short survey form that offers a reward for completion. 6. Include social media icons such as Facebook or Twitter logos on your direct mail piece. This gives your target audience more options for learning about your company, especially if they are interested in customer reviews. 7. Post links to a general, nonpersonalized landing page containing something desirable(information, an offer) on social media sites. Measure how respondents are getting to the landing page to determine the most valuable source. 8. Make it easy for visitors to share with others. People like to share valuable information with others. Provide a "like" button for Facebook, a "mention" button for Twitter, and request a "check-in" on Facebook. Call on us to help you integrate social media marketing with direct mail. We have been providing direct mail services to our customers for 32 years, and we are good at what we do. For more information or to set an appointment call Dan at 303-320-4855