Wednesday, November 9, 2011

Is it time for a mobile website?
Mobile content, already established world-wide, is growing rapidly in the United States. No longer just for large national companies, local businesses, organizations and non profits are finding successful ways to provide information or engage in sales and marketing activities using mobile content. Though desktop web sites will display on mobile devices, it is much more effective to engage the viewer with a mobile site.
It may surprise you to learn that a basic mobile site is much easier to build than a desktop site and therefore can be practical for even a temporary use--like promoting a fundraising event or a sustaining member campaign. If you would like to explore the possibilities of establishing a mobile site, contact us. Call us now for an appointment at 303-320-4855. We can demonstrate how your desktop site looks on a smart phone and also show you how much easier information can be viewed on a mobile phone.

Tuesday, November 1, 2011

The construct for understanding the importance of mobile media was developed by Tomi T. Ahonen, an independent consultant and recognized expert in the converging areas of mobile telecoms, Internet and media. He identified six stages of mass media (print, recordings, cinema, radio, television and the Internet). Then he added a seventh; mobile phones. Each media has its own content type, creative artists and technicians and business model.
Tomi and others in the field then identified eight benefits of mobile media that distinguish it from the other six. Mobile;
1. is the first personal mass media
2. is permanently carried
3. is always on
4. has a build in payment mechanism
5. is available at the point of creative inspiration
6. has the most accurate audience measurement
7. captures the social context of media consumption
8. allows augmented reality to be used in media