BCPrintingInc

2012-02-01T07:57:00.000-08:00

The digital revolution has made it very easy for us to access material from files, web sites and the Internet. We all freely copy things we like and send them to others, use them on our social network sites or add them to our presentations and reports. The ease with which we can claim material for our own use may be obscuring the fact that much of this use could violate copyright laws.
What is copyright?
Copyright is legal protection for authors on how their original works are used. The owner of a copyright has the exclusive right to:
1. reproduce the work
2. prepare derivative works
3. distribute copies of the work by selling, renting, leasing or lending and
4. perform or display the work publicly
Copyright protects a wide variety of original works,from the written word (poetry, stories, books) to entertainment(songs, movies, video games, plays, choreography) to visual arts (paintings, sculptures, photographs, architecture). It also includes software code, derivative work and compilations.

2012-01-24T11:55:00.000-08:00

Do you have information you'd like to share with your customers, or products or services to promote? Would you like to distribute the ifnormation without the expense of direct mail marketing campaign? Then try a statement stuffer.
Statement stuffers are a great sales tool often used by national reatailers, utility companies, banks and credit card companies. Because of their small dimension, they can be inexpensive to produce and usually do not ad to the postage cost. In many businesses or organizations, purchasing decisions are made by the same people who pay the bills.
Statement stuffers are also versatile. They can be displayed at a front counter, added to promotional kitsk or included with finished orders in packaging. We can help you design an all purpose statement stuffer in one or many versions.

2012-01-18T06:42:00.000-08:00

More about B.C. Printing
We've been providing services to the Rocky Mountain Region since 1968. Based on our experience, we are pretty good at predicting which businesses, organizations and individuals will be a good fit with us. We develop a strong working relationship with customers who have the following;
1. a regular, recurring need for the kind of services we provide;
2. a budget adequate for the job specifications;
3. the authority to place an order;
4. the ability to cooperate with our manufacturing standards;
5. adequate time to schedule production;
6. a willingness to partner with us;
7. good communication skills;
8. a desire to work with a dependable, innovative printing company
For more information about our history and our staff, visit our website at www.bcprintinginc.com or call Dan at 303-320-4855.

Top Ten Reasons Why We Should Be Your Printer

2012-01-10T06:58:00.000-08:00

#10. We know how to print--lets start with the basics; we have a mix of equipment for printing and finishing, we maintain the equipment in good working order, we provide formal training for our operators, and we enforce production standards for quality and output.
#9. We tell you how much your job will cost.
#8. We invoice promptly.
#7. We commit to a due date and deliver on time.
#6. We let you know what's going on.
#5. We tell the truth. We need you to trust us, and the only way we know to build trust is by always telling the truth.
#4. We find out what works for you. The more we know about your business, your industry and your customers, the better we can evaluate whether the printed piece will serve the purpose you intend.
#3. We are interested in new media.We understand that our job has always been to help our customers communicate with their customers.
#2. We defend print. Despite our commitment to new media, we know for certain that print still has an important role to play.
#1. You deserve the best printer. And we are it! It comes down to this; we deliver on time, keep you informed and make it easy for you to do business with us.
So take the next step call Kimberly or Dan at 303-320-4855 and arrange for a shop tour or an appointment. We would like to earn your business.

2012-01-03T09:00:00.001-08:00

Printing companies are just like any other business--we need to attract new customers to stay in business. And that means we have to interest our prospects in the special features that set us apart from our competition--in sales terminology, our "unique selling proposition."
So what are the favorite USPs of printers? For some it's price; for others it's an equipment list; and for still others it's a claim of superior suctomer service. But for B.C. Printing, it is something different. We've organized our shop to make it easy for you to do business with us.
Sounds simple, doesn't it? But like many things that appear simple, it takes a lot of training and practice to carry out.
We are proud to enumerate the specific reasons why we should be your printer of choice. Reduced to its essence, we deliver your order on time, at the agreed-upon price, and error free. If you're not getting that from your current printer, maybe it's time to give us a try.

2011-11-09T06:37:00.001-08:00

Is it time for a mobile website?
Mobile content, already established world-wide, is growing rapidly in the United States. No longer just for large national companies, local businesses, organizations and non profits are finding successful ways to provide information or engage in sales and marketing activities using mobile content. Though desktop web sites will display on mobile devices, it is much more effective to engage the viewer with a mobile site.
It may surprise you to learn that a basic mobile site is much easier to build than a desktop site and therefore can be practical for even a temporary use--like promoting a fundraising event or a sustaining member campaign. If you would like to explore the possibilities of establishing a mobile site, contact us. Call us now for an appointment at 303-320-4855. We can demonstrate how your desktop site looks on a smart phone and also show you how much easier information can be viewed on a mobile phone.

2011-11-01T08:27:00.000-07:00

The construct for understanding the importance of mobile media was developed by Tomi T. Ahonen, an independent consultant and recognized expert in the converging areas of mobile telecoms, Internet and media. He identified six stages of mass media (print, recordings, cinema, radio, television and the Internet). Then he added a seventh; mobile phones. Each media has its own content type, creative artists and technicians and business model.
Tomi and others in the field then identified eight benefits of mobile media that distinguish it from the other six. Mobile;
1. is the first personal mass media
2. is permanently carried
3. is always on
4. has a build in payment mechanism
5. is available at the point of creative inspiration
6. has the most accurate audience measurement
7. captures the social context of media consumption
8. allows augmented reality to be used in media

The Growing Importance of Smart Phones

2011-10-10T06:57:00.000-07:00

Its a fact--smart phone use is growing rapidly, and because of functionality, represents the new frontier for accessing the Internet and the World Wide Web. There are even some pundits who believe that mobile phones may someday overtake desktop computers for personal use.
Sound improbable? We have a few statistics that might help convince you. We've assembled them from comScore, Inc., a global leader in measuring the digital world and preferred source of digital business analytics;
1. For a three month period ending August 2010, 60% of smart phone users downloaded applications on their phones compared with 39% of regular mobile phones.
2. Even though smart phones make up less than 25% of the U.S. mobile market, by August 2010 their users represented the majority of mobile content consumers. The content most accessed was weather(43%), maps(35%), social networking(31%),search (18%), and news (18%).
3. In November 2010, 61.5 million people in the United States owned smart phones, up 10% form the preceding three months.
4. In July 2011, the top three search sites were Google (182.3 million visitors), Yahoo!(177.6 million), Microsoft(174.3 million).

2011-08-15T08:04:00.000-07:00

For most businesses and organizations, the purpose of communicating with potential buyers is to generate new business, encourage repeat business, and promote customer loyalty. Accomplishing these goals can be done with content that:
1. describes a new product or service
2. explains a new way to use an existing product or service
3. provides a case study describing a problem and how a product or service provided the solution
4. gives testimonials from satisfied customers
Regardless of the specific content, there is one important question that all sales-related communication must answer. The question is from the perspective of the potential buyer, and is;

WHAT'S IN IT FOR ME?

The benefit to the buyer must be apparent in whatever you are presenting, so be explicit. Use introductory phrases like "what this means for you is" or "this translates to" or "the results were", then provide objective evidence to support your benefit statement.

2011-07-20T11:34:00.000-07:00

Direct mail markerters and advertisers work hard to determine what type of content motivates buyers. Research consistently uncovers four characteristics of content that score highest in buyer interest. The best content is;
1. useful or entertaining.
2. relevant to the buyer's interests.
3. timely.
4. unique to the seller, either in content or presentation.
These four characteristics are particularly important for opt-in e-mail subscriptions. If a reader signs up for your e-newsletter, the motivation wasn't to do you a favor--it was because the content of the newsletter had perceived value.

2011-07-14T07:11:00.001-07:00

Amid the ongoing debate about whether direct mail or e-mail is the best method to market to customers and prospects, very little is being said about the one thing that is crucial to the success of both--the message. Unless the message is relevant to the audience and persuasively presented, it doesn't matter how it is delivered. So while the discussion about direct mail versus e-mail continues, focus on developing good content and honing your writing skills.
The objective of both direct and e-mail marketing it to persuade a customer or prospect to take action, either now or later. When a seller consistently and regularly sends a communication such as a mailed post card or a newsletter (either mailed or web-based), a buyer is more likely at a future time to take the action desired by the seller. In other words, direct or e-mail marketing is less about an immediate sale than about positioning the business or organization to be top-of-mind when the potential buyer is ready to make a purchase.
This is important in business-to-business selling where the sell cycle is often long(especially when compared to business-to-consumer), and it is hard to stimulate demand. Direct mail is also important during an economic downturn when either budgetary constraints or the unwillingness of the purchaser to spend money creates a long sell cycle for both businesses and consumers.

2011-06-09T07:15:00.000-07:00

An outgrowth of the capabilities of variable data printing is personalized URL's (PURLs) on direct mail marketing pieces. A PURL is the web address of a landing page that is unique to the individual recipient of the marketing piece. A PURL combines a response device with a web site.
When a recipient goes to the PURL landing page, the response device is immediately filled with the recipient's contact information (such as name, address, telephone, email). With the click of the mouse, the recipient can request information or take advantage of the offer. As soon as that happens, the PURL generates an e-mail message that is essentially a sales lead.The novelty of the PURL, combined with the ease of responding, is said to increase the response rate.
Some Applications for PURLs include requesting a free sample, information, or trial; to take advantage of an offer or a discount; to RSVP or register for an event; and to complete a survey.

2011-05-24T12:33:00.000-07:00

Variable Data Printing
High Speed copying in both black and white and color has been a standard service offering here at B.C. Printing for some time. Once digital printers began to replace analog copiers, the possibility of variable data printing was realized.
VDP enables various elements of a document such as text, graphics and images to change from one page to the next with no degradation of print speed or quality. From a production standpoint, VDP is a continuum from the simplest mail merge(changing the name and salutation of a letter) to versioning (customizing the document for a defined group rather that for a specific individual) to 1-to-1 printing where each document is completely unique. An example of simple VDP is a post card that is printed with the name and address of the intended recipient. If the photograph on the post card and part of the sales message changes depending on the demographic characteristics of the recipient, that is known as versioning. If the post card contains a photograph of the recipient as well as text with personal information, that's 1-to-1 marketing.

2011-05-03T11:01:00.000-07:00

QR Codes are the new way for customers and prospects to reach a web page,a location, or obtain information about products and services. Add a QR code containing contact information to your business card and someone can add you to their contact list by reading the QR code with their cell phone or computer. Add a QR code to individual products on your web site and enable customers or prospects to download product details and a phone number for ordering, or link to a You Tube Video.
Another example of how QR codes are being used is the Google program Google Places, a way for businesses to manage their presence on Google. Any business selected by Google as a Favorite Place receives a window decal that includes a QR code that takes the viewer to the Google Place Page for the business. As of July 2010, Google has already distributed 100,000 Favorite Places decals and is planning a second round of 50,000 more.
With Google promoting QR codes, they are likely to become very important in search marketing. Google suggests that if your web site contains a QR code, search engines will see a new image and index it, and might in the future index the content in them.

2011-03-29T13:32:00.000-07:00

The term Old Media and its companion legacy media refer to traditional ways of communication with customers. Printers are generally considered to be part of old media, along with other paperbased industries like newspapers, magazines, and books as well as radio, television and movies. In contrast, new media is digital and includes the Internet, websites and most computer-based forms of communications.
New Media is exciting because it brings new tools to the process of communicating with customers--tools like full color printing, highly personalized sales messages and interactive outreach--as well as empowering prospects and customers to quickly and easliy find reliable information about products, services and vendors.
One of the more exciting examples of new technology is the QR code. QR stands for Quick Response, aptly named because the contents of the code can be decoded at high speed by devices including mobile phones equipped with a camera, net books and laptop computers, desktop computers, cameras and televisions.

2011-03-14T11:20:00.000-07:00

Is Direct Mail bad for the environment?
Contrary to what you may have heard from proponents of various "Do Not Mail" coalitions, direct mail is an environmentally responsible way to advertise. Yes, trees are harvested to create the pulp from which paper is made. But the harvested trees are grown specifically for that purpose on tree farms known as managed timberlands. The trees are an agricultural crop, like vegetables on a farm; the trees are not cut down from neighborhood parks or wilderness areas.
America's forestry and paper industries plant more than 4 million new trees each day (or 1.4 billion per year)-that's three new trees for every one harvested.
Recycling is another reason not to fear direct mail. Paper is one consumer product that is fairly easy and inexpensive to recycle. After first use, paper products can be made into corrugated boxes, packaging, newsprint, tissue and even writing paper. According to the U.S. Environmental Protection Agency, annual recycling rates for advertising mail have increased 700% since 1990. In 2008, 57.4% of all the paper consumed in the United states was recovered for recycling. This is the equivalent of nearly 340 pounds of paper for each man, woman and child in America. The paper industry has set a goal of 60% recovery by 2012.

2011-03-05T12:46:00.000-08:00

Combine direct mail with e-mail marketing.
The best strategy for communicating with customers and prospects is to use a combination of direct mail and e-mail marketing. According to an Ipsos survey conducted in 2007, 67% of respondents performed online searches for more information on a company, service or product after receiving an "offline" message.
Results from ExactTarget's 2008 Channel Preference Survey supports the strategy of combining direct mail with e-mail. Respondents in that survey gave direct mail a score of 3.9(out of a possible 5) as an acceptable marketing method and gave e-mail a score of 3.7. Three-quarters of respondents (75%) said they made a purchase because of a marketing message received through direct mail, and 65% said they made a purchase because of an e-mail.
Print is here to stay, despite the pace of change affecting printing, it remains a proven way to communicate with customers and prospects. Direct mail marketing, when combined with e-mail, is more effective than e-mail alone. And the affordability of full color means that direct mail pieces can be eye catching and appealing to the target audience.

2011-02-28T06:44:00.000-08:00

Due in part to its low cost, the relative ease of conducting a campaign, and the growing availability of e-mail lists, email marketing is increasingly seen as an alternative to direct mail marketing--especially to reach the under 30 year old demographic. However, recent research suggests that digital marketing may not be living up to its original promise. In a survey conducted by Harris Interactive in July 2009, of 2,265 U.S. adults age 18 and above, a majority of respondents stated that printed media is easier to read than the digital equivalent (though they did prefer the immediacy of the digital media). Of those surveyed, 68% said they felt more comfortable when they have something on paper rather than on a computer screen.
One problem with e-mail marketing is deliverability of the message. In February 2010 the president of Return Path, an e-mail deliverability company, commented on deliverability. "Almost 95% of email messages at one point in 2009 were classified as spam, according to a recent study," said George Bilbrey, President, of Return Path. "As IPS's battle the onslaught of spam, the risks increase that legitimate senders will find their emails mislabeled as spam or junk and not reach consumers' inboxes."

2011-02-14T07:02:00.000-08:00

In another 2008 study, the DMNews/Pitney Bowes survey, 1,000 American Consumers (split 50-50 between men and women) age 18 and up from ten major metropolitan areas (Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, Miami, New York, Phoenix and Seattle) were surveyed regarding the direct mail marketing pieces they receive. Here are the survey findings;
1. Nearly 94% of consumers surveyed reported taking action on promotional offers and coupons received via direct mail.
2. 20% of consumers reported that more than 10% of the offers or coupons they received by mail led to a purchase.
3. Almost 40% of respondents said they had tried a new business for the first time because of information received via direct mail.
4. Nearly 70% of respondents said they renewed a relationship with a business because they received a direct mailing or promotional item.
5. Respondents stated that information received via direct mail often led to a contribution to a non-profit organization for the first time.
The surveyors concluded that "direct mail induces consumers to touch the offer--recipients of mail are receiving, sorting reading and using direct mail to make purchasing decisions.

2011-02-01T07:16:00.000-08:00

Direct Mail
As the amount of advertising on the Internet has grown, conventional wisdom has declared that direct mail marketing will disappear as a way of reaching customers and prospects. To us this sounds a lot like the now-debunked predictions about the paperless office. Every year since 1987, the United States Postal Service has conducted an annual study called "The Household Diary Study." In 2008 the study included 5,312 households who completed a seven-day household diary of mail received and sent for all 52 weeks of the study year. Here are some of the study results;
1. Advertising mail represented 63% of all mail received--an average of about 16 pieces per week.
2. 79% of households said they either read or scanned the advertising mail they received.
3. One in three households said they made one or more purchases as a result of receiving the advertising mail.
Contrary to the prevailing opinion that direct mail is "junk" mail that is immediately discarded by recipients, a majority of respondents in the 2008 Household Study reported paying to attention to the advertising.

2011-02-01T07:11:00.001-08:00

Direct Mail

2011-01-22T13:29:00.000-08:00

One beneficial change in printing is the new affordability of full color printing. Improvements in digital printing equipment such as the paper feed system, lower toner fusing temperature and polymerized toner particles have resulted in output that rivals offset printing for color fidelity, image resolution and the range of papers that can be used, and because digital printing requires almost no make ready, there are minimal fixed costs associated with each job. That means full color printing is now affordable in quantities as low as 100 prints, as well as in variable data printing applications such as versioning and one-to-one marketing.

Affordable color and the ready availability of stock photography means that small businesses and organizations can now realize the benefit of having corporate identity and marketing materials designed and printed in full color and illustrated with photographs.

The effectiveness of informational material such as instruction sheets and training guides can be increased by incorporating color.

2011-01-13T06:58:00.000-08:00

Much is being made today of the decline of printing. Newspaper and magazine subscribers are dwindling; e-books are gaining in popularity; online advertising is replacing print; and printed products are being assailed as environmentally unsound. So does printing have a future? Does it present value?

We say unequivocally YES.

Businesses and organizations know that printing is not about the ink on the paper; it's about the target audience's reaction to it. As author, journalist and marketing consultant Cary Sherburne says, "It is not about print; it is about the most effective way to achieve the business objective associated with any given customer communication or campaign."

Print is not dead nor is it dying, it is changing.

2010-12-13T14:44:00.000-08:00

Is there a resource for developing a marketing plan?

The United States Small Business Administration (SBA) provides a comprehensive guide called Marketing Your Business for Success online at its website. The top level elements of the plan are;
1. Define your business. Product or service, geographic marketing area, competition, price, promotion methods (both yours and your competition's), your business location or distribution method.
2. Define your customers. Their demographic characteristics (age, gender, income,location),how they will learn about your business and their buying habits.
3. Define your marketing plan and budget. Previous marketing methods used and their effectiveness and future methods to consider.
To access the guide, go to http://www.sba.gov/smallbusinessplanner/manage/marketandprice/serv_marketingplans.html.

2010-11-29T15:23:00.000-08:00

Marketing Communications
At the heart of the marketing plan is the system by which the business or organization communicates with its target audience. In his book "Marketing Communications" by John Egan, a professor at Middlesex University Business School in London, defines marketing communications or marcom as the process used by suppliers (of products, services values or ideas) to communicate with a target audience. The goal of the communication is to stimulate dialogue that will lead to developing a relationship.
Marcom encompasses a wide range of possible activities, including;
1. Personal selling--being face-to-face with the customer or prospect.
2. Direct Marketing--sending promotional or sales material to a specific target audience.
3. Advertising--using various mass media to offer a promotional or sales message to a broad audience.
4. Sales Promotion--offering incentives to purchase
5. Public Relations and Publicity--indirect promotion via third-party media.

2010-11-12T14:08:00.000-08:00

Planning your Marketing and Planning What you Print
Fall is a good time to review the results of the current years sales and marketing strategy and weigh it against past years efforts. It is also a good time to plan for the year to come and develop a strategy to achieve your goals.
Marketing refers to all of the processes and activities associated with promoting the sale of products or services, with focus on acquiring new customers and satisfying existing ones. While marketing plans for medium and large businesses can be very formal and based on extensive research and analysis, most small businesses and organizations use a simpler approach that often is defined by the amount of resources---money and people--available to carry it out.

2010-11-02T07:10:00.000-07:00

If you are in business, you have developed areas of expertise that other people are interested in. For example, you know how to differentiate your product or service from your competitors--why what you are offering is superior and worthy of consideration. That becomes the basis for a checklist of what should be considered before making a purchase, and that type of information is valuable to others.
If you have been in business for a while you may have several areas of expertise that you can share and many options for getting the word out. An informational brochure and a periodic newsletter are two commonly used and relatively inexpensive methods. Others are writing a column for a local newspaper or sending a post card as part of a direct mail marketing campaign. A more ambitious method is to hold a seminar or demonstration on an informational topic or offer a presentation as a public speaker for community groups. Writing a blog is a new and increasingly popular method.
For subject matter, use topics that help your target audience with their problems.

2010-10-15T14:03:00.000-07:00

A recent survey of small business owners conducted by the Hewlett-Packard Company revealed that very few felt confident about their marketing efforts. Almost half (46%) claimed not to have any general marketing expertise, 60% said they could be doing a better job as marketers, and only 18% felt confident about creating their own marketing material.
If this describes you, then take note; we can help. Many of our small business customers routinely turn to us for help with developing a promotional campaign, creating a logo and graphic identity and writing sales-related copy. Because we have worked with so many companies over the years, we have developed a sensitivity for what works. Using a series of probing questions, we will guide you through the process of determining who your target audience is and how to reach them.
For more information or to make an initial appointment for a consultation call Dan Linn, General Manager at 303-320-4855 or email dan@bcprintinginc.com.

2010-10-09T14:10:00.000-07:00

What is a multi-channel promotion?
Multi-channel refers to using more than one promotion method simultaneously for a message on a single topic. Multi-channel can be very effective, especially when the messages in one channel are referenced in the other and are integrated. Use one constant and simple theme that offers a variety of response options.
Here are some examples of multi-channel marketing;
1. Sending an e-mail timed to arrive at the same time as a mailed catalog.
2. Inviting customers and prospects to visit a web site to print a coupon to use in a retail store.
3. Adding a URL or QR code to sales collateral with an invitation to visit the web site, register, and receive something in exchange.

2010-10-01T15:01:00.000-07:00

No Matter the size of your business or organization, it needs to have a budget for promotions. Pick a time period---we recommend quarterly,semi-annually or yearly--and commit both a sum of money and some time for a designated person to manage the promotional effort. It takes both a budget and someone to manage the budget to ensure a successful promotion.
Promotions don't have to cost a lot of money or take a lot of time. A simple way to start is by targeting your best customers and introducing them to products or services you offer that they may not be using. Here are seven ideas for promoting on a budget.
1.Send a monthly informational newsletter.
2.Highlight the specific products and services that represent what you do best.
3.Follow up a purchase with an additional offer.
4.Target past customers.
5.Put a sticker with teaser copy on an outbound envelope.
6.Offer a guarantee.
7.Self Promote.
Regardless of the size of your budget, it is important to continuously promote your business. For over 11 years we have been helping businesses, organizations and individuals with promotions to customers and prospects. To brainstorm promotional ideas to help your business or to get started with your promotion contact Dan at 303-320-4855 or email dan@bcprintinginc.com. We're ready to help.

2010-09-17T16:05:00.000-07:00

I believe the current debate between whether traditional direct mail or e-mail is best for marketing purposes is obscuring what is really most important--the content.

Until what you say in your marketing communications has value to your customers and prospects and is well-presented, then how you get it to them is irrelevant.
There are two parts to delivering meaningful content;the words themselves and how they are presented graphically. Writing that is full of cliches, grammatical errors, misspellings and punctuation errors calls attention to the writing itself rather than the meaning. Likewise, ordinary or commonplace design wastes the opportunity to draw the reader in and may even confuse the reader.

We understand that budgets may be tight, providing the temptation to save money by do-it-yourself content preparation. If this is your situation, may we suggest that you budget enough to have us review your work. Sometimes the simplest of changes can make a significant difference in the impression you'll make on your readers.

2010-09-03T08:42:00.001-07:00

A very useful tool for any writer is a swipe file, a place to collect examples of effective writing that comes to your attention.
A swipe file can contain anything you want it to---headlines,introductory paragraphs,body copy,guarantees,interesting phrases or slogans,display ads,direct mail marketing pieces,e-mail messages,graphics, photos--anything that might serve as a future idea starter. It is a good idea to organize your swipe file into subsections to make searching for ideas easier, and to base it on hard copy rather than digital files.
Look for material for your swipe file in anything you come across that is sales-related. Instead of tossing direct mail marketing pieces unopened, take a look and see if there is anything suitable for your swipe file. Likewise for e-mail advertising messages. The more you view and collect, the more useful your swipe file will become.
Keep in mind that the purpose of a swipe file is to generate ideas, not to plagiarize. Your goal is to adapt the information in your swipe file to your own needs, not to copy it outright.

2010-08-24T13:19:00.000-07:00

If I start sending e-mail messages to prospects, will I need to worry about CAN-SPAM?

The CAN-SPAM Act of 2003 covers all e-mail whose primary purpose is advertising or promoting a commercial product or service, known as commercial e-mail. The Act defined requirements for commercial e-mail senders (including penalties for spamming) and gave e-mail recipients the right to request removal from an e-mail list.
For more detailed information, visit the Federal Trade Commission CAN-SPAM web site:http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm.
Here are some of the highlights of CAN-SPAM;
1. Deceptive subject lines are not allowed. Be sure the subject line matches the content of the e-mail.
2. "From" lines and other Internet header information must be accurate. Send the e-mail from a real address and be consistent--always send from that address.
3. The e-mail must contain a clear and conspicuous opt-out notice. Even if e-mail is free to send, you still don't want it going to those who don't want it.
4. An opt-out request must be honored promptly. You have 10 days to remove someone from your e-mail list; however, we suggest acting immediately on the request.

2010-08-19T07:05:00.000-07:00

Good Content in direct mail or e-mail marketing gives potential buyers what they want. Direct mail marketers and advertisers work hard to determine what type of content motivates buyers. Research consistently uncovers four characteristics of content that score highest in buyer interest. The best content is;
1. Useful or entertaining
2. Relevant to the buyer's interests
3. Timley
4. Unique to the seller, either in content or presentation
These four characteristics are particularly important for opt-in e-mail subscriptions. If a reader signs up for your e-newsletter, the motivation was not to do you a favor--it was because the content of the newsletter had perceived value.

2010-08-04T07:19:00.000-07:00

Direct Mail or E-Mail Marketing; Content is King.

Amid the ongoing debate about whether direct mail or e-mail is the best method to market to customers and prospects, very little is being said about the one thing that is crucial to the success of both---the message. Unless the message is relevant to the audience and persuasively presented, it doesn't matter how it is delivered. So while the discussion about direct mail versus e-mail continues, focus on developing good content and honing your writing skills.
Why Market with mail? The objective of both direct mail and e-mail marketing is to persuade a customer or prospect to take action, either now or later. When a seller consistently and regularly sends a communication such as a mailed post card or a newsletter(either mailed or web-based), a buyer is more likely at at future time to take the action desired by the seller. In other words, direct or e-mail marketing is less about an immediate sale than about positioning the business or organization to be top-of-mind when the potential buyer is ready to make a purchase.
This is important in business-to-business selling where the sell cycle is often long (especially when compared to business-to-consumer), and it is hard to stimulate demand. Direct mail is also important during an economic downturn when either budgetary constraints or the unwillingness of the purchaser to spend money creates a long sell cycle for both businesses and consumers.

2010-07-28T07:08:00.000-07:00

Proofing is a serious task and that is why we have prepared a checklist of items to examine while proofing. Please remember it is best to proof against something--your original layout or an earlier proof. Here are some items that you should check for;

Layout: are all pages complete (no dropped copy or images); are all graphic elements like text, photographs, graphics,in the correct position; are all pages in the correct order; is type aligned on facing pages; are type,rule lines and photos on crossover pages in correct position.

Typography: are fonts correct; does text break as desired; is justification correct.

Copy: are telephone,fax and cell numbers and email addresses correct;are addresses correct;are people and place names spelled correctly.

Page numbers: is the numbering sequence correct; are page numbers correctly placed.

Prior changes; have all changes to the prior proof been incorporated.

Reader's perspective; from the reader's perspective, is everything clear and comprehensible.

If you notice anything that is not correct, mark it plainly and return the proof to us with instructions. We will correct errors we made for free; we will charge for author's alterations.

2010-07-20T16:14:00.000-07:00

Before we print your job, we will submit a proof--a print made from the artwork we will be using to produce a press plate or digital image. Your job is to inspect the proof and report the results to us--OK to proceed to press; make corrections as marked then OK to proceed to press; make corrections as marked and present another proof.

We will not proceed to press until you have signed off on the proof. By industry standards, when you sign off on a proof, you agree to pay for the job as long as it looks like the proof--even if you later discover an error, and regardless of who made the error. This makes proofing a serious task.

2010-07-12T12:23:00.000-07:00

Take a Plant Tour of B.C. Printing
If you are interested in enhancing your company's relationship with us, one of the best things we can suggest is that you tour our facility. A plant tour gives us an opportunity to introduce you to the people who produce your jobs and for you to see first hand the steps your job must go through in our plant. We will explain the entire process, from design to distribution, and let you see the equipment in operation.
A plant tour takes about 45 minutes. We conduct tours by appointment, and also on the spot if you have the time. We put a lot of effort into keeping our plant clean and organized and we love showing off. We also think it's important for the production staff to know you as a person just like the customer service staff does.

2010-06-23T08:02:00.000-07:00

More interesting facts from the Mobile Marketing Association;
1. Mobile is the only marketing media that reaches consumers while on the go.
2. Mobile has 5 times better sales conversion rates than online.
3. Mobile has 7 times better coupon redemption rates than online and offline.
4. Text Message Marketing is 5 times more effective than Online Marketing.
5. Mobile has much less media competition, email is very crowded.
6. Mobile devise is personal so it is an extension of the person.
7. There are 270 million mobile subscribers in the United States, 91% of them keep their phone within 3 feet of themselves 24 hours a day, 365 days per year.
8. Very few business are using it. Mobile marketing is where Internet marketing was in 2000.
Are you missing out? Call me at 303-320-4855 to learn how you can link your printed marketing material to your website.

2010-06-11T15:05:00.000-07:00

Print not only pays off--it pays back to the environment.
According to a study released by International Paper when you use paper, you are making a contribution to the environment by keeping the forests growing and responsibly managed. Here are more interesting facts from I.P.'s study;
1. Roughly 600 million trees are planted every year by the paper and forest products industry, surpassing the amount harvested.
2. Improved forest management, regeneration of forest areas and selective tree harvesting have resulted in a net uptake (sequestration) of carbon from 1990 to 2005. This is because older, unmanaged forests lose their ability to sequester carbon.
3. Many climate experts believe that the responsible management of forests offers one of the least expensive and best ways to fight against climate change.
4. The paper and forest products industry is one of the largest users of low-carbon energy in the world. Nearly 60% of the energy used to make paper in the U.S. comes from carbon-neutral renewable resources and is produced on site at mills.
5. Nearly 60% of all paper in the U.S. is recycled. In comparison, less that 20% of U.S. electronic devices are recycled.
6. Of the wood extracted from the world's forests, 53% is used for energy production, 28% is used by lumber mills and only 11% is used directly by the paper industry.

2010-05-21T14:27:00.000-07:00

Mobile Marketing is here to stay. Here are some interesting facts from the Mobile Marketing Association;
1. There are 45 million smart phone users in the U.S. right now.
2. In the first quarter of 2010, 20% of all cell phone users will be using smart phones.
3. By the end of 2011,more that 50% of cell phone users will be using smart phones.
4. Smart phone users use their phone to email and access the Internet.
5. Mobile has the broadest reach. Mobile has 4.8 billion users versus 1.7 billion users on the Internet.
6. There will be 5 billion mobile phone users in 2010---the world population is 6.8 billion.
7. There are almost 5 times more mobile devices than computers.
8. Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97%final open rate. Email does not come close to that.
Call me at 303-320-4855 so we can visit about this new marketing frontier.

2010-05-07T14:38:00.000-07:00

Is it worth Printing?
International Paper has released a study which shows that print pays off. Their statistics show the following;
1.Campaigns combining direct mail and internet yield up to an additional 25% response rate.
2.Nearly 80% of households either read or scan advertising mail sent to their household.
3.Direct mail gives advertisers a 13 to 1 return on their investment.
4.Nearly 80% of internet users surveyed said they were directly influenced to purchase an item or service because of a direct mail piece.
5.Brand recall is substantially higher using print versus on-screen. On-screen information is 20 to 30% more difficult to read.
Call me at 303-320-4855 to learn more about ROI on direct mail advertising.

2010-04-22T13:04:00.000-07:00

QR Codes;Reaching Customers through Mobile Marketing
A QR Code is the newest technology to help businesses link the physical world to the cyber world and market their product and services. Using Smartphone technology, people can scan a special QR (Quick Response) code and have their telephone connect to a web address, download a Mp3 file, dial a telephone number or prompt the email client with a sender address almost instantaneous.
Mobile marketing is changing the way consumer marketing occurs. Instead of a campaign-based approach, it creates a dialogue where consumers are willing to share information and companies are able to make use of that information in a more valuable way.
Mobile marketing has the ability to send the right message to the right person at the right time and so trigger a better response rate.
What makes mobile marketing with QR codes different is that it is permission-based. Unlike other forms of mass marketing, consumers need to give their permission before being marketed to. It is also targeted and live. Responses can be processed to give real-time visibility of reaction to specific offers.
We recommend our customers start using QR codes now. Because they are new, companies using the QR codes will have a competitive advantage as mobile marketing grows. Younger, upscale consumers are already discovering mobile marketing and you don't want to be left behind.
If you would like a demonstration on how mobile marketing can work for your company, give us a call at 303-320-4855. We can show you how you can combine printing and the Internet into a low cost solution to help you increase your sales.

2010-03-26T11:47:00.000-07:00

As a general guideline, we recommend incorporating color into almost any printing project. Use of color improves reader comprehension, calls attention to important information, and improves the overall appearance of your document.
A common way to use PMS color is to combine it with black ink as an accent. The color draws the reader's eye and emphasizes the information printed in color. Or, if used for headlines or subheads in text, the color enhances the document's organizational structure by creating easily discerned text segments.

2010-03-18T07:28:00.000-07:00

What is a PMS Color?

PMS is an acronym for Pantone Matching System™, an industry standard for identifying and matching colors. The Pantone Matching System™ was created by Lawrence Herbert in 1963 to solve problems associated with producing accurate color matches in printing and graphic arts.
The Pantone Matching System™ begins with a base of 14 colors(two yellows, orange, four reds, purple, four blues, green and black), then creates more than 1,000 colors based on combinations of the base in a process similar to the way paint stores mix paint. Each color is numbered for easy reference and a color swatch and ink formula is printed in PMS guides--the fan format books we use to help you select colors for your printing projects.
WE have several PMS guides for our customer service representatives and press operators to use. In addition, we replace our books approximately once a year to ensure that color swatches have nt changed due to fading or exposure to light.

2010-03-08T07:26:00.000-08:00

PMS; The colors of one, two and three color printing.
PMS stands for Pantone Matching System, a system used by printers around the world to select, specify, match and control ink colors.
The Pantone Matching system formula guide is a book of printing ink formulas and samples on coated, uncoated and matte coated stock in a fan format. The PMS book is what we use when helping you select color for your project.
Whereas cyan,magenta and yellow are combined in various percentages to produce a specific dolor a PMS or spot color ink is one single hue. In addition, the inks used for spot color are opaque rather than translucent and so do not allow white light to pass through.

2010-02-26T14:33:00.000-08:00

To select a paper for a particular printing project, begin by listing how the finished piece will be used and what processes will e required in the manufacturing process. This will allow you to determine what paper characteristics (basis weight, brightness, smoothness, ink receptivity, opacity, strength, caliper, gloss, grain and finish) are the most important for the project.
Here are some questions to help define the purpose of the printing project.
1. Is it an image piece.
2. What is the finished size of the piece?
3. Will the piece be read once and discarded or must it last many years?
4. Will the piece be handled repeatedly?
5. Will the piece include full color photographs?
6. Are there any special manufacturing processes(die cutting, embossing, foil stamping)?
7. Will the piece be mailed? If so,will it require an envelope?
8. Must postal requirements be considered?
9. What is the printing process to be used(offset or digital)?
Here at BC Printing our customer service representatives have been trained to match paper characteristics with the production and end use requirements.

2010-02-13T15:32:00.000-08:00

If you would like to try your hand at papermaking, here is a recipe that you can use at home.
Supplies;
Fine mesh wire screen(size 9"x12")
Blotting paper
Basin or tray(10 quart capacity)
Laundry starch
30 sheets of facial tissue
Eggbeater or blender
Rolling Pin
Electric iron
Scissors

Directions:
1. Tear facial tissue into the basin. In a separate bowl,mix 1 tablespoon of starch with 2 cups of water. Add to tissue along with 10 quarts of water. Mix thoroughly with eggbeater or in the blender.
2. Dip the wire screen into the tray or basin and allow water to drain through the bottom of the screen.
3. Dry the screen and wet pulp between two pieces of blotting paper.(The pulp sheet will stick to them so that the wire can be separated from the pulp sheet.)
4. Press out excess water with the rolling pin.
5. With the sheet still between the blotters, iron the paper on a low setting until it is dry.
6. Trim the edges with scissors.

2010-02-06T14:19:00.001-08:00

It may surprise you to learn that the primary benefit of recycled paper is saving landfill space. According to Conservatree Paper Company, every ton of recycled paper saves three cubic yards of landfill material. It also saves 17 trees, 7,000 gallons of water and 4,100 kilowatts of energy (enough to power an average home for six months).
There are some costs associated with recycled paper. Waste paper must be collected, then sorted, bailed and transported to the paper mill. Finally it must be de-inked prior to being mixed with virgin fibers in the papermaking process.
When deciding whether to specify a recycled paper, consider the following pros and cons:
Recycled Paper Pros
1.Uncoated recycled paper tends to lie flatter, making it easier to handle.
2.Opacity of recycled paper can be better because the shorter, fatter reclaimed fibers form a denser structure.
Recycled Paper Cons
1.Some recycled papers may not last as long as papers made with virgin fibers.
2.Because not all ink can be removed from recycled paper, the brightness is often lower.

2010-01-30T14:42:00.000-08:00

Recycled paper is paper that has been manufactured from recovered waste paper. The waste paper comes from three primary sources;
1. Pre-consumer waste is paper that has not yet reached an end user. An example is an unsold magazine that is collected form a newsstand.
2. Post-consumer waste is paper that has been used. An example is a magazine mailed to a home and read by the subscriber.
3. Converting waste is paper scraps and waste in the papermaking process. An example is trim from converting paper to envelopes.
Beginning in 1999, copier paper, offset paper, envelopes and other uncoated grades were required to conform to a standard of no less that 30% post consumer materials. Coated grades are no less that 15% post consumer materials.

2010-01-25T16:08:00.000-08:00

Considering the importance of business cards as a marketing tool, it is a good idea to have them handy at all times. Besides keeping them in your purse or wallet, also put a supply in the glove compartment of your car, in your briefcase, and in your business planner, on your desk, at the reception desk in your business, and also keep some handy at home. One of the alternate locations may be closer than your purse or wallet, or you can use the alternate locations to replenish your regular supply. We also recommend keeping your business cards in a case or holder to protect them from becoming dirty or worn-looking.

Now, get those cards circulating! In addition to handing out your cards during business meetings, use them any time you need to give someone contact information. If you are attending a mixer or conference, or are visiting a customer or supplier, use your business card as a name tag. When attending to personal business, give out your business card if appropriate. It may be a conversation-starter and could lead to a discussion of business matters.

2010-01-19T06:41:00.000-08:00

Crucial to the success of your business card is its appearance. A card that is poorly designed, contains information that has been handwritten, has perforated rather than clean-cut edges, or is soiled or worn-looking conveys a negative impression of the person offering the card. To make the best impression, let us print and cut your card with our professional-grade equipment.

No matter what decisions you make regarding your business card design and printing, we urge you to use them! If your supply of business cards is older that one year, then get busy passing them out. Think of business cards as an advertising expense, not an office supply, and compare the cost of buying 500 or 1,000 per year to the cost of yellow pages advertising or direct mail marketing. In this context, we are sure you will agree that business cards represent a real bargain.

2010-01-11T07:10:00.000-08:00

An eye-catching business card may cause people to save it even if they haven't identified a need for your product or service. To enhance a standard 2x3.5 inch , flat business card consider some of the following;
Change the stock. For a standard business card, we recommend using a stock thick enough so it won't feel flimsy when cut down to business card size. Standard cover weights for business cards are 65# and 80# basis weight, but this doesn't necessarily imply anything about stock thickness. Ask us to show you examples of 100#cover or even double ply stock.
Change the shape. A folded business card gives extra surfaces on which to display a photograph, eye-catching graphics, contact information or valuable content. Although this makes the business card thicker after folding, it will still fit inside a standard business card holder. Or change the card's orientation from horizontal(landscape) to vertical(portrait). Do be aware that a vertical orientation means that your card will be turned 90 degrees when placed inside a standard business card holder.
Foiling, Embossing or Die Cutting. Adding foil or embossing not only enhances the richness of your card, it adds a tactile sensation that many people find pleasing. Because these processes add to the cost of business cards, it can convey a sense of success and prosperity to your business image.

2009-12-18T16:03:00.000-08:00

I want to include my photograph on my business card. How can I get the best result?

Begin by remembering that the size of the photograph, when printed on the business card, will be thumbnail size in order to fit pleasingly on the business card. A standard business card measures 2 x 3.5 inches, and by convention there is a 1/8th inch "border" of white space on all four sides. This means the live area of the card is 1 3/4 x 3 1/4 inches so the maximum height of the photograph is 1 3/4 inches.

For best results, give us a photograph that is as close to the final size as possible. If submitting the photograph as a digital file, use 300 dpi resolution, again in a size as close to the final size as possible. Acceptable file formats are Encapsulated Postcript (eps); Tagged Image File Format(.tif) or JPEG (.jpeg) if the resolution is high enough.

2009-12-14T15:12:00.000-08:00

For a Multi page document such as a booklet or newsletter made up of more that two press sheets, you will need to adjust the outer margins on each page to account for shingling or page creep. To illustrate page creep, fold 10 sheets of paper in half. Gather them into a booklet and examine the booklet's outer, right hand edge. Notice that the pages are uneven (shingled). This is the result of page creep.

To make the booklet edges even, we trim off the excess as the final step in booklet making. If you have not adjusted the margins of your pages to account for this final trim, the outside margins on each page will vary and we may even trim away part of the copy.

Adjust for page creep by gradually increasing the outside margin of each page as signatures move toward the middle of the book.

2009-12-07T08:06:00.001-08:00

When creating a brochure or booklet that will be folded and assembled after printing, it is use full to make a folding dummy to assist in correctly positioning individual pages on the panels. Here is how it's done;

1. Using a sheet of paper the same size and basis weight of the printed piece, fold the paper exactly as the brochure or booklet will be folded.

2. Number each page of the brochure or booklet, or write a short description of the page (i.e. front cover, inside front cover,etc.). Also note the top and bottom of the page.

3. Unfold the sheet of paper and notice where each page fits on its panel as well as how the page is oriented.

4. Use the folding dummy as a guide when you are creating the page layout.

If the printed piece is a booklet sufficiently long to require more that one sheet of paper, then the folding dummy, when flattened out will also serve as the imposition guide. It will show precisely where each page must be oriented.

The Term for this type of layout is a printer spread. If you submit your document to us laid out in reader spread, we will need to rearrange the pages into a printer spread prior to printing.

2009-11-25T16:09:00.000-08:00

I was in your shop today to sign off on a color check for my brochure. Why do I need to wait two more days for the job to be complete?
One of the inviolate rules of bindery is not to handle wet press sheets. After your brochure was printed, we put it on a drying rack to allow the ink to dry thoroughly. The next day we were able to cut down the press sheets, fold and trim without risking the ink smearing or cracking. Then your brochures were packaged and considered ready for delivery, either via our courier or by having you come in to pick up the job.
Our policy is to have jobs completely finished, packaged, ready for presentation to you on the agreed-upon due date. That's why we needed two days after press to deliver your job---one day to complete bindery work and the second day to have your job ready for you when we open at 8:30AM.
Here at B.C. Printing we perform some bindery functions in-house; we also use the services of a trade bindery when we lack the proper equipment or if the job quantity makes it too time consuming to do here. In this case we may need even more time for bindery--we will factor that in when we commit to a delivery date. Call me at 303-320-4855 or email me at dan@bcprintinginc.com.

2009-11-20T16:04:00.000-08:00

What is Bleed and how does it affect my printing costs?

A bleed is any printed element on the page that extends beyond the edge of the sheet. A full bleed means that printed elements extend beyond all four edges of the sheet.

Even though it looks like we have printed to the edge of the sheet, we actually have trimmed away the paper and an extra one-eigth of the image so it looks like we printed to the edge of the sheet. This process is called trimming to the bleed.

To include a bleed in the design, the image must be extended by one-eighth of an inch (0.125) past the trim line, and the press sheet must be larger than the finished size of the printed piece. Depending on the finished size of the piece, this may mean we get fewer finished pieces out of a standard press sheet. If you would like to include a bleed as a design element, let us know and we will advise you. Call me at 303-320-4855 or email me at dan@bcprintinginc.com

2009-11-13T15:07:00.000-08:00

Just as with offset printing, the selection of paper for digital printing is crucial to the success of the project. Because of technical factors, the range of papers that can be used for digital printing is more limited than that for offset. Our equipment manufacturer has provided us with a list of recommended papers, and we'll offer these to you as a starting point. Here are some tips for selecting papers for digital printing;

1. Papers with a smooth finish and good formation (an even distribution of fibers) provide the best results in digital equipment. Bright white paper contrasts with toner, making colors look more brilliant.

2. Toner does not adhere well to uneven paper surfaces, so heavily textured or embossed papers are not recommended.

3. The paper's basis weight should fit within the equipment's specifications. Our machines must run stock no heavier than 110# cover. We are happy to show you samples.

4. We recommend using a paper with higher opacity and sufficient weight when printing on both sides of the page.

As always, we will assist you in selecting a stock that is within the specifications for our equipment and will produce an outstanding result for your project. Call me at 303-320-4855 or your can email me at dan@bcprintinginc.com if you have questions.

2009-11-06T12:09:00.000-08:00

One way to get the benefits of both offset and digital printing is to use them in combination. A common application is business card shells printed on the offset press and imprints with personalized information done digitally. When combining offset and digital, here are a few things to keep in mind;
1. Select paper that works well for digital printing. Some coated stocks and stocks over a certain thickness may not feed well through the digital printer. Ask for recommendations.
2. Toner does not adhere well to heavy ink coverage, so have the digital image printe directly onto the paper. If you must overprint digitally, use a halftone screne to achieve the desired color.
3. For marketing material and brochures, the sheet we use for digital print needs to be 8.5x11, or 11x17 for best results.
For specific information about what works well in our digital printing equipment call me at 303-320-4855, or email me at dan@bcprintinginc.com

2009-10-27T16:36:00.000-07:00

Design for a print document plays a crucial role in determining prints environmental effects. Responsible designers incorporate life-cycle considerations into every design choice, and use their creativity to capitalize on environmentally friendly options such as specifying elemental chlorine-free paper,and low VOC inks. Designers can also choose inks that are free of heavy metals or lighter in tone or intensity when a project is likely to be recycled, and forgo surface coatings for projects that have shorter life spans. Responsible designers partner with printers that have good sustainability portfolios, talk to them on best practices, and plan with them for the most cost effective and efficient layouts for reducing waste. Call me at 303-320-4855 or email me at dan@bcprintinginc.com to learn more.

2009-10-20T15:25:00.000-07:00

Today BC Printing and 37 other Colorado Companies received their Silver Partner Awards at the 10Th Annual Colorado Environmental Leadership Awards Recognition Event. We feel honored to stand and be recognized with other companies who believe in the importance of being pro-active in protecting our environment. I want to give special thanks to Kathy Lauerman at PIAMS; Joni Canterbury with the Small Business Assistance Program and Lynette Myers with the Colorado Department of Public Health and Environment for their aid and patience in helping BC Printing achieve this award.

Colorado Environmental Leadership Program was started in 1999 with 3 Gold members. Today there are 58 Gold; 44 Silver and 32 Bronze members. Call me at 303-320-4855 or email me at dan@bcprintinginc.com to learn how you can become a member of this prestigious organization.

2009-10-15T09:05:00.000-07:00

How does B.C. Printing demonstrate its commitment to protecting the environment? By enrolling in the Environmental Results Program which is a combined effort of Printing and Imaging Association Mountain States,Colorado Department of Public Health and Environment, and the Small Business Assistance Program. Printers who complete the program are listed on PIAMS Green Members website. Companies who are posted as Green Members must have met the following requirements;
1.In compliance with all federal,state and local Environmental Regulations
2.Have a documented healthy and safe work place
3.Have successfully completed an Environmental Results Program
4.Have recycling programs
5.Have implemented pollution prevention strategies
6.Have formal Green Position Statements
7.Have created Sustainability Action Plans

All PIAMS Green members have been nominated as Environmental Leaders in the State of Colorado. In 2008 B.C. Printing was given a Bronze Achiever Award and in 2009 we have the distinct privelege of being recognized as a Silver Partner. The festivities for this years award ceremonies are next Tuesday 10/29/09 at the Denver Center for thePerforming Arts. I welcome your comments. Phone me at 303-320-4855 or email me at dan@bcprintinginc.com

2009-10-08T07:22:00.001-07:00

AS part of our marketing program we are active members in the Denver Metro Chamber of Commerce. This year we decided to be a sponsor for the business after hours events. We will have a booth at the Colorado Business MarketPlace next Thursday October 15th. This month MarketPlace will be held at the Denver Merchancise Mart. The address is 451 East 58th Avenue, Denver,CO 80216-8470. It will go from 4:30 until 7:30pm. MarketPlace is a good place to network and establish new business relationships. Call me at 303-320-4855 to learn more about MarketPlace or you can email me at dan@bcprintinginc.com

2009-10-07T14:36:00.000-07:00

We joined CPrint® to improve our competitive edge. Unlike other print shops, we are now using guidelines for all aspects of business management, including customer satisfaction, employee skills and training, work place safety and financial stability. We aim to create an adult working environment in which each employee can work to his or her highest level of achievement, and we believe that this will translate into the things whhich are most important to you--high quality printed products, ready on the date promised, invoiced promptly and accurately. I welcome your comments. Cal me at 303-320-4855 or you can email me at dan@bcprintinginc.com

2009-10-01T14:27:00.001-07:00

We are starting on an exciting journey for us which will have a great impact on you. We have applied for admission to CPrint® International which is our professional organization of printers dedicated to higher standards. CPrint® International has over 100 affiliated companies throughout the United States and Canada. The companies that participate in the program must meet performance standards so customers can be assured of the best possible service. Additionally our participation with CPrint® gives us access to technology and knowledge not available to other printers in this area. Call me at 303-320-4855 or email me at dan@bcprintinginc.com

2009-09-25T14:30:00.000-07:00

Just set up twitter account and blogspot!